Studio 100 Media and its popular brand Maya the Bee are taking the next steps in their mission to protect the environment and promote sustainability in licensing. Together with PACOON, a leading agency in Central Europe specializing in package design and sustainability, Studio 100 Media has developed an international Maya the Bee Eco Trend Book. The goal of the book is to … [Read more...] about Sustainable Licensing: Maya The Bee Creates Sustainability Guide For Licensees
Toys and Games
Entertainment Licensing: The Ultimate Xmas LEGO Set, Based On The Ultimate Xmas Comedy
By Gary Symons TLL Editor in Chief LEGO has created a successful niche industry for itself by producing building sets based on popular TV series and shows, and with the new Home Alone set, it's really outdone itself. TLL has written several stories over the past year about these LEGO nostalgia sets, such as the ones created for the hit shows Seinfeld and Friends, but LEGO has … [Read more...] about Entertainment Licensing: The Ultimate Xmas LEGO Set, Based On The Ultimate Xmas Comedy
Celebrity Licensing: WWE Pumped Over License Extension With Mattel
World Wrestling Entertainment (WWE) says it's pumped over a newly signed, multi-year extension of its global master toy agreement with Mattel. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy Title Belts. Mattel and WWE have been working together since 2009, developing a diverse and extremely popular range of … [Read more...] about Celebrity Licensing: WWE Pumped Over License Extension With Mattel
Innovation: Spin Master Creates $100 Million Toy Tech Venture Fund
Canadian-based global toy giant Spin Master Corp. is placing a $100 million bet on the future, creating a venture fund for innovation. The toyco announced the new fund this week, saying it's goal is to "accelerate growth in each of the Company's three creative centres comprising Toys, Entertainment and Digital Games, through strategic minority investments." The company also … [Read more...] about Innovation: Spin Master Creates $100 Million Toy Tech Venture Fund
Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye
Semaphore Licensing has signed up a hugely influential TikTok star, who promotes toy products to more than 9 million followers. Faye is a model and actress who migrated to TikTok, creating short videos about various toys and games, and who has become one of the platform's top stars. Recognizing Faye's massive influence with toy shoppers among TikTok's audience, Semaphore says … [Read more...] about Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye
Character Licensing: Hot Wheels Develops High End R/C Version Of New Batmobile
The world is getting a new Batman, so why not a new Batmobile? And in this case, you won't have to be a secretive billionaire playboy to afford it. Mattel's Hot Wheels division has pulled out all the stops in developing a remote control version of the new Batmobile from the Matt Reeves film The Batman. Retailing for $500, this miniature version of the new Batmobile is so … [Read more...] about Character Licensing: Hot Wheels Develops High End R/C Version Of New Batmobile
Video Game Licensing: McLaren LEGO Racer Tears Up The Track In Asphalt 9
It's no surprise to see a McLaren Senna GTR on the track in the popular Asphalt 9: Legends video game. After all, it's one of the fastest supercars in the world. But in this case, brick toy giant LEGO has collaborated to create a LEGO Technic version of the car that appears in the latest version of the Asphalt racing series. From Oct. 19 until Oct. 30, racing fans will be … [Read more...] about Video Game Licensing: McLaren LEGO Racer Tears Up The Track In Asphalt 9
Sustainable Licensing: Animal Planet Roars Into Burger King With Eco-Friendly Toys
By Gary Symons TLL Editor in Chief Sustainability seems to have been the theme of this month at The Licensing Letter, as several companies including McDonald's Restaurants, Mattel, and Smiley have all revealed new environmentally friendly initiatives to reduce plastic waste, pollution, and greenhouse gas emissions. Now, Burger King has announced it is working with Animal … [Read more...] about Sustainable Licensing: Animal Planet Roars Into Burger King With Eco-Friendly Toys
Character Licensing: Playmobil Makes An Aston Martin DB5 For Bond … James Bond
Just in case you need a toy car with machine guns, bulletproof bulkheads, and ejector seats, Playmobil has you covered with an authentic replica of the legendary Aston Martin DB5 from Goldfinger. The car is synonymous with the 007 film series, and other than possibly the Batmobile, is certainly the most famous automobile in film history. Thanks to a licensing deal brokered for … [Read more...] about Character Licensing: Playmobil Makes An Aston Martin DB5 For Bond … James Bond
Sustainability In Licensing: Mattel Exceeds Sustainability Goals For Packaging
Mattel continues to make huge strides toward a sustainable business model, saying the company exceeded its 2020 goal to achieve and maintain 95% recycled or FSC-certified content in the paper and wood fiber used in its products and packaging. The play and entertainment company says it managed to source 97% of its content for products and packaging from recycled materials or … [Read more...] about Sustainability In Licensing: Mattel Exceeds Sustainability Goals For Packaging