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Sustainable Licensing: Maya The Bee Creates Sustainability Guide For Licensees

Studio 100 Media and its popular brand Maya the Bee are taking the next steps in their mission to protect the environment and promote sustainability in licensing.

Together with PACOON, a leading agency in Central Europe specializing in package design and sustainability, Studio 100 Media has developed an international Maya the Bee Eco Trend Book. The goal of the book is to inspire licensees to take the first steps towards more sustainable production and responsible use of the resources available today and for the future.

Studio 100 says consumers are becoming increasingly aware of their own responsibility for environmental and climate protection. For families in particular sustainability is becoming an increasingly important part of their everyday lives and decisions. Recent studies show that three-quarters of all children are interested in or want sustainability.

An example of sustainable packaging for Maya the Bee products, from Studio 100’s new Eco Trend guide book for licensees.

However, Studio 100 says it’s also clear that the burden of sustainability does not just rest on the shoulders of consumers, but of companies as well. It notes that the majority of families would like their preferred brands to offer sustainable products, and most would also pay extra for more sustainable products. Yet, it is often difficult to distinguish environmentally valuable products from those that are not. It thus makes it clear that brand direction and positioning are essential to a more environmentally friendly way of production and packaging, especially in terms of design and materials.

Studio 100 Media says it wants to face up to the responsibility it bears through Maya the Bee as an international family and children’s brand for future generations.

As a big first step, the studio has worked with PACOON to develop a unique style guide. The Eco Trend Book provides licensees with background knowledge  and shows innovative ways to produce their products in a more environmentally friendly and sustainable way in terms of design, packaging, and materials. Ecological packaging design is preferred by consumers, as shown by PACOON’s studies, which have already demonstrated many times how more sustainable packaging concepts can be communicated correctly. In addition, the experts direct and motivate consumers to adopt holistic concepts that generally offer savings potential of more than 10% across the entire process chain.

Packaging designed and produced according to the Eco Trend Book also reflects many core values of the Maya the Bee brand: naturalness, nature, curiosity, liveliness, care, and attention. The Maya the Bee Eco Trend Book is now available to licensees and will be supplemented over the next few years with implementation examples and additional artwork for other product categories.

Studio 100 says they felt it was crucial to take this step, because  Maya the Bee has been a successful brand ambassador for bee and insect protection, sustainability, and biodiversity for years.

Her environmental initiative Project Poppy Meadow, which has now been around for four years, aims to make it easy for families in particular, to protect nature in a variety of ways and to sensitize children to the importance of species conservation. Since 2020, Maya the Bee has been collaborating with German NABU (Nature And Biodiversity Conservation Union) and supports its important Insect Summer campaign.

The retail company REWE has also for many years been using the popularity of the famous brand for its own insect protection campaign in Germany.

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