The Licensing Letter

Toys and Games

Amidst Rocky 2017 Performance, Toycos Boosted by Licensing

The NPD Group’s latest report shows the toy industry grew by 1% in 12 global markets in 2017, with global sales reaching $20.7 billion. The top growth-drivers, according to the research group, were fidget toys, slime, dolls, and collectibles. According to NPD, 2017′s top three-selling toy properties globally were Star Wars, Nerf, and Barbie. In the U.S. alone, Nerf captured the … [Read more...] about Amidst Rocky 2017 Performance, Toycos Boosted by Licensing

Company Spotlight: On Scaling Niche to Mass

Since filing for an IPO last year, Funko has released some of its financial data and offered a few key insights on the fast-growing, ever-volatile market for pop culture collectible merchandise. Here are some of the top takeaways and most interesting tidbits gleaned from a licensee generating around $800 million in licensed retail sales a year. While the company seems to … [Read more...] about Company Spotlight: On Scaling Niche to Mass

46 Properties Make the $100+ Million Ent/Char List in 2016

Karina Masolova, karina@plainlanguagemedia.com A grand total of 46 properties made the $100 million entertainment/character list for 2016 retail sales, with five new faces joining the pack. See the complete list here. All in all, the top properties generated $43 billion in retail sales of licensed merchandise worldwide. Globally, that marks a $2 billion increase compared to … [Read more...] about 46 Properties Make the $100+ Million Ent/Char List in 2016

Guess Who’s Back

By: Karina Masolova, karina@plainlanguagemedia.com Nostalgia remains strong for retro brands—and it's not just '50s and '60s-inspired designs, icons, and goods. The '90s counts, too. We review the top retro announcements this week. Epic Rights signs *NSYNC, one the bestselling bands of all-time with over 70 million records sold, in time for the 20th anniversary of the pop … [Read more...] about Guess Who’s Back

In & Around 34th Street

By: Karina Masolova, karina@plainlanguagemedia.com I try to trek down to 34th St. Herald Square, in central New York City, every once in a while. As we enter the holiday shopping season, there were some interesting licensed retail activities in and around town. The newest addition to Herald Square is the Build a Bear Workshop. The central attraction is the retailer's three … [Read more...] about In & Around 34th Street

Entertainment/Character Roundup

Disney's Star Wars will see a new film trilogy from The Last Jedi frontman Rian Johnson, separate from the episodic Skywalker saga. The media giant is also planning a new live-action Star Wars TV series for its SVOD service to launch in 2019. Also headed to SVOD are original TV series adaptations of Pixar’s Monsters Inc., Disney Channel’s High School Musical franchise, and … [Read more...] about Entertainment/Character Roundup

Toycos Detail Q3 Declines

Toys 'R' Us' bankruptcy is one reason for the hiccup to bottom lines of major toy companies, but they're also reporting soft interest in licensed products. Hasbro's revenue rose by 7% to reach $1.8 billion in Q3 2017. The toyco adjusted its projection for Q4 2017, lowering expectations to 4–7% growth over the same period last year. Despite an increase in gaming and franchise … [Read more...] about Toycos Detail Q3 Declines

Around the World—10/30/2017

Epic Rights and Pan Inc. will develop music artist and celebrity merchandising and branding opportunities in Japan together. Epic executives Lisa Streff and Dan Levin will manage the day-to-day business with Pan Inc. American eSports organization Cloud9 has raised $25 million in Series A financing from companies and parties including WWE, the Beverly Hills Sports Council, … [Read more...] about Around the World—10/30/2017