The static, one-size-fits-all toy of the past won't do; today's toys need to be dynamic, adaptable, and suitable for creative play. Accordingly, user engagement, smart play and interactivity were the primary themes of the new products on display at this year's New York Toy Fair, including licensed toys. There were 3 variations on these themes. 1. Build-Your-Own Like last year, … [Read more...] about Toy Fair 2015: New Toys Promote Engagement and Smart Play; Big Licensors Dominate the Licensing Action
Toys and Games
The 4 Toy Licensing Blockbuster Movies to Watch in 2015
“Frozen” was a licenser’s dream and a big reason that U.S. retail licensed toys sales grew 7% in 2014 ($5.7 billion), according to the NPD Group. But expectations for 2015 are even greater, thanks to a quartet of Hollywood blockbusters that have enormous potential for licensed toys and other merchandise. Here’s a rundown of each film by release date and the toy licensing … [Read more...] about The 4 Toy Licensing Blockbuster Movies to Watch in 2015
Using Licensed Properties to Make New Licensed Properties
It's a toy! It's a movie! No, wait, it's a toy! … It's common for entertainment properties to spawn toys and for toys to spawn entertainment properties. Less common is for entertainment properties to inspire toys, which then inspire new entertainment properties, which then, in turn, inspire new toys. But it's happening. A leading example of the new paradigm is the … [Read more...] about Using Licensed Properties to Make New Licensed Properties