By Allison Watkinson TLL Reporter WildBrain CPLG and SEGA have secured multiple global licensing partnerships for the Netflix series Sonic Prime, from the Sonic the Hedgehog franchise. Co-produced by SEGA and WildBrain Ltd., Sonic Prime is a CG-animated series that premiered worldwide in December 2022. Sonic Prime was animated at WildBrain’s Vancouver studio, with … [Read more...] about Wildbrain and SEGA Land Some Super Sonic Licensees
Canada
Ethereum Worlds Announces Launch of Virtual Luxury Apartments
By Gary Symons TLL Editor in Chief There's a new player in the metaverse, as Ethereum Worlds announced the release of their MVP (Minimum Viable Product) for their community-focused Metaverse platform, Ethereum Towers. "Our metaverse platform has the potential to revolutionize the virtual real estate industry by providing an immersive and unparalleled experience for our … [Read more...] about Ethereum Worlds Announces Launch of Virtual Luxury Apartments
Mattel Secures Multi-Year Partnership With DanDee For Thomas & Friends Toys
By Allison Watkinson TLL Reporter Dan Dee International has signed a multi-year licensing agreement with Mattel for the Thomas & Friends children's brand. Dan Dee International is a design and manufacturing company that specializes in plush toys, seasonal gifts, decor and baby products. The company supplies its products to numerous retail companies for mass-market, … [Read more...] about Mattel Secures Multi-Year Partnership With DanDee For Thomas & Friends Toys
Metaverse: Cirque du Soleil Creates Virtual Big Top Circus on Roblox
By Gary Symons TLL Editor in Chief The world's most popular circus will now entertain fans in the metaverse, with a new Big Top experience on Roblox. Cirque du Soleil Entertainment Group and Gamefam, a leading metaverse game developer, joined forces to create Cirque du Soleil’s first-ever immersive experience on Roblox, a global immersive platform where millions of … [Read more...] about Metaverse: Cirque du Soleil Creates Virtual Big Top Circus on Roblox
The Sims To Build Its First Licensing Program With Brandgenuity
Agency to bring the iconic brand from URL to IRL By Gary Symons TLL Editor in Chief The legendary life simulation game The Sims has chosen Brandgenuity to guide its first foray into the very real world of licensing. Brandgenuity has been selected to build a global licensing program for the iconic franchise, targeted to its uniquely engaged Gen Z and Millennial global … [Read more...] about The Sims To Build Its First Licensing Program With Brandgenuity
True North Care Bear: Only in Canada You Say?
By Allison Watkinson TLL Reporter Nelvana and Cloudco Entertainment have secured several new licensing collaborations for the Care Bears brand across Canada. Nelvana is a Canada-based entertainment studio that produces and distributes family-friendly content and ancillary consumer products programs internationally. Nelvana is owned by the global media and content … [Read more...] about True North Care Bear: Only in Canada You Say?
Fashion: Cronus Global Says ‘I Do’ to Representing Justina McCaffrey
By Allison Watkinson TLL Reporter The Cronus Global licensing agency has been appointed to represent the Justina McCaffrey Lifestyle brand across all product categories. Justina McCaffrey is a Canadian fashion designer who specializes in high-quality, couture wedding dresses. Over the last three decades, the Justina McCaffrey bridalwear brand has gained attention … [Read more...] about Fashion: Cronus Global Says ‘I Do’ to Representing Justina McCaffrey
Bluey’s Live Stage Show Coming To Canada, Eh?
By Allison Watkinson TLL Reporter The licensed theatrical production, Bluey’s Big Play: The Stage Show is coming to venues across Canada starting on December 8, 2023. The live show is based on the Bluey animated series which is available in Canada on Disney Junior, Disney Channel, Disney+ and STACKTV. The Bluey children's show follows the humorous adventures of a young … [Read more...] about Bluey’s Live Stage Show Coming To Canada, Eh?
Who’s News: Wildbrain Names Josh Scherba as New CEO
By Gary Symons TLL Editor in Chief The family entertainment leader Wildbrain Ltd. has promoted Josh Scherba (pictured at right) to the position of CEO, replacing Eric Ellenbogen. As well, Jim Fielding, Chief Marketing and Brands Officer, has been appointed as Strategic Advisor to the CEO and Board of Directors. Scherba will take on the role of President and CEO, and … [Read more...] about Who’s News: Wildbrain Names Josh Scherba as New CEO
East Side Games to Develop Mobile Game for Squishmallows
By Allison Watkinson TLL Reporter East Side Games Group has partnered with Jazwares to develop a mobile game for the Squishmallows brand. East Side Games Group (ESGG) is a free-to-play mobile game company from Vancouver, Canada, that develops games based on original and licensed IP. ESGG develops and publishes mobile games both in-house and through licensing its … [Read more...] about East Side Games to Develop Mobile Game for Squishmallows