By Allison Watkinson
The Cronus Global licensing agency has been appointed to represent the Justina McCaffrey Lifestyle brand across all product categories.
Justina McCaffrey is a Canadian fashion designer who specializes in high-quality, couture wedding dresses.
Over the last three decades, the Justina McCaffrey bridalwear brand has gained attention through celebrity collaborations, international fashion showcases, magazine features, and more.
“The bridal market remains largely untapped and there is an entire celebration eco-system to be monetized,” said Cronus Global president, Kristin Calzada. “With the right brand and product mix, retailers can keep celebration customers purchasing products well beyond that special day.
“Justina’s design pedigree, coupled with her well-known name in the wedding industry, makes Justina McCaffrey Lifestyle the perfect brand with which retailers and licensees can capture the lucrative bridal and celebration market and convert those consumers to loyal, long-term purchasers.”
Cronus Global intends to develop extensive collections of bridal gowns, celebration wear, and lifestyle products for the Justina McCaffrey Lifestyle brand.
The licensing program will tap into the global wedding and celebration market through direct-to-retail bridalwear initiatives and product licensing.
“I look forward to sharing the love and joy that my designs have brought to thousands of brides over the years and making wedding gowns and celebration wear more accessible to a broad and diverse customer base,” said McCaffrey. “Not every bride is a size 4, and not every couple is considered traditional based on older definitions, but everyone deserves well-crafted, beautiful, and affordable wedding wear and celebration products suited to their happily-ever-after and beyond.”
Cronus Global will officially launch the Justina McCaffrey Lifestyle program at the 2023 Licensing Expo. The designer and her gowns will be featured at both Cronus Global’s #E196 booth and in the Fashion Showroom at the upcoming event.