By Allison Watkinson TLL Reporter Electonic Arts is expanding the role of women's football in its upcoming video game, EA SPORTS FC 24. The most noteworthy new expansion is the addition of professional women's football players to the game's Ultimate Team mode. This will allow EA SPORTS FC 24 players to build squads featuring both male and female football stars from … [Read more...] about EA SPORTS Scores Goal For Gender Equality By Adding Women’s Football
PC Games
Ralph Lauren Designs Gamer Collection for G2 Esports
By Gary Symons TLL Editor in Chief If you needed any more proof esports has become a big deal in licensing, consider that high-end fashion house Ralph Lauren has been named as the exclusive fashion outfitter to the G2 Esports team. That's the kind of announcement you expect from Olympic national teams or FIFA, but with esports attendance and revenues soaring, smart licensees … [Read more...] about Ralph Lauren Designs Gamer Collection for G2 Esports
Xbox and Bethesda Release Limited-Edition Starfield Headset & Controller
By Allison WatkinsonTLL ReporterXbox and Bethesda have entered a licensing partnership for a limited-edition Xbox controller and headset inspired by the Starfield video game.Starfield is an open-world science fiction role-playing video game that is scheduled for release for Microsoft Windows and the Xbox Series S/X console in September 2023.The game is developed by Bethesda … [Read more...] about Xbox and Bethesda Release Limited-Edition Starfield Headset & Controller
Video Games: CONMEBOL Renews Partnership With EA Sports FC
By Allison Watkinson TLL Reporter EA Sports has renewed its multi-year exclusive partnership with CONMEBOL, which governs professional football throughout South America. The partnership renewal ensures that EA Sports will continue to be CONMEBOL’s exclusive sports video gaming partner for its revamped EA Sports FC brand. The renewal will also provide support of … [Read more...] about Video Games: CONMEBOL Renews Partnership With EA Sports FC
The Sims To Build Its First Licensing Program With Brandgenuity
Agency to bring the iconic brand from URL to IRL By Gary Symons TLL Editor in Chief The legendary life simulation game The Sims has chosen Brandgenuity to guide its first foray into the very real world of licensing. Brandgenuity has been selected to build a global licensing program for the iconic franchise, targeted to its uniquely engaged Gen Z and Millennial global … [Read more...] about The Sims To Build Its First Licensing Program With Brandgenuity
Rube Goldberg Craziness Captured in New VR Game
Grab your virtual dominos, confetti cannons, and black hole launchers... The game developer Free Range Games has released a clever new virtual reality game, Rube Goldberg Workshop, for the Meta Quest 2 and Meta Quest Pro. The game was made possible through a licensing deal between Free Range and the Rube Goldberg Institute, brokered by its licensing agency Brand … [Read more...] about Rube Goldberg Craziness Captured in New VR Game
Wargaming Sets Sail on World of Warships Collab With Naval Museums
By Allison Watkinson TLL Reporter Wargaming has announced plans for the third edition of its annual World of Warships livestream event, Longest Night of Museums. World of Warships is a free, online combat-focused video game that was created by Wargaming studio. The World of Warships game currently includes a catalog of 600 historically-accurate naval ships that players … [Read more...] about Wargaming Sets Sail on World of Warships Collab With Naval Museums
EA Creates $10 Million Fund for Community Football
By Allison Watkinson TLL Reporter Electronic Arts has announced a football investment plan called EA SPORTS FC FUTURES, promoting its football gaming franchise. The three-year plan includes a $10 million investment in community-level football initiatives on a global scale. This news follows the release of the new EA SPORTS FC brand identity and logo for the company's … [Read more...] about EA Creates $10 Million Fund for Community Football
Video Games: EA Sports Unveils FIFA Replacement After Licensing Breakup
By Gary Symons TLL Editor in Chief Goodbye FIFA, hello EA Sports FC. Electronic Arts has unveiled a first glimpse of the interactive future of football, with EA SPORTS FC to replace the popular FIFA game. The move follows a breakup between EA Sports and FIFA last year, in which the global football association said it wanted to chart its own course for future video … [Read more...] about Video Games: EA Sports Unveils FIFA Replacement After Licensing Breakup
Rube Goldberg Institute Launches First ‘Unreal’ Rube Goldberg Machine Contest
By Gary Symons TLL Editor in Chief Rube Goldberg machines are entering the metaverse, thanks to a collaboration between Epic Games, Brand Central and the Rube Goldberg Institute. Rube Goldberg (1883-1970) was a Pulitzer-Prize-winning cartoonist best known for his comical chain reaction invention cartoons. For 60-plus years his work was published daily in hundreds of … [Read more...] about Rube Goldberg Institute Launches First ‘Unreal’ Rube Goldberg Machine Contest