By Allison Watkinson
EA Sports has renewed its multi-year exclusive partnership with CONMEBOL, which governs professional football throughout South America.
The partnership renewal ensures that EA Sports will continue to be CONMEBOL’s exclusive sports video gaming partner for its revamped EA Sports FC brand.
The renewal will also provide support of grassroots football initiatives and CONMEBOL Club competitions throughout South America through the EA Sports FC Futures platform and the CONMEBOL Evolución program.
In addition, EA Sports will become an official real-world tournament sponsor of CONMEBOL Libertadores Femenina to promote the expansion of women’s football in the region.
“Authenticity is at the very core of the EA Sports FC experience, and through our renewed partnership with CONMEBOL we can celebrate and elevate South American football on a global level,” said EA Sports FC VP, David Jackson. “Our federation partners are key to building an innovative and evolving football platform for fans worldwide, and we are thrilled that CONMEBOL shares our vision for the future of football with EA Sports FC.”
The updated agreement will enable both organizations to offer football experiences to fans in the region through licensing integration of different CONMEBOL competitions.
This will include football competitions such as CONMEBOL Libertadores, CONMEBOL Sudamericana, CONMEBOL Recopa, and CONMEBOL eLibertadores.
“We are very pleased with the renewal of our partnership with EA SPORTS, a company that shares our commitment to expanding and developing South American football,” said CONMEBOL president, Alejandro Domínguez. “CONMEBOL is committed to searching for new and better resources that enrich the experience for millions of fans in our continent and the world with our tournaments and competitions. On this path, EA SPORTS is a uniquely valuable ally.”
A division of Electronics Arts, EA Sports is an interactive entertainment company that provides multi-platform e-sports content.
EA Sports FC offers players access to more than 19,000 fully licensed football players, 700 teams and 30 football leagues. The brand currently has 300 global football partners that will be used to expand EA Sports FC into both women’s and grassroots football.