The Licensing Letter

Interactive/Online

Entertainment/Character Roundup

Disney's Star Wars will see a new film trilogy from The Last Jedi frontman Rian Johnson, separate from the episodic Skywalker saga. The media giant is also planning a new live-action Star Wars TV series for its SVOD service to launch in 2019. Also headed to SVOD are original TV series adaptations of Pixar’s Monsters Inc., Disney Channel’s High School Musical franchise, and … [Read more...] about Entertainment/Character Roundup

Experiential & Social Activations

Hasbro and Cityneon bring interactive exhibition Transformers Autobot Alliance to China in December 2017. The launch follows years of R&D—the walk-through exhibit is the first of its kind to showcase the larger-than-life robots, as well as special effects, reflex tests, virtual reality, motion sensing, and other features surrounding the Transformers brand. It will debut in … [Read more...] about Experiential & Social Activations

M&A & Other Business

Ravensburger acquires ThinkFun, a U.S. developer of logic and STEM-based games. ThinkFun will continue to operate independently as a subsidiary of Ravensburger North America. Co-founder Bill Ritchie remains as CCO, as well as all directors and staff. Universal is in talks to sell its stake in Oriental DreamWorks, the China-based joint venture animation company, according to … [Read more...] about M&A & Other Business

M&A: Coach, Pokémon & DHX

DHX Media acquires the entertainment division of Iconix Brand Group for $345 million, which includes a both an 80% controlling interest in Peanuts and 100% of Strawberry Shortcake. The remaining 20% interest in Peanuts will continue to be held by members of the family of Charles M. Schulz. The transaction is expected to close on or around June 30, 2017. The deal will give the … [Read more...] about M&A: Coach, Pokémon & DHX

TLL’s Guide to Video Game/Interactive/Online-based Properties

This sector includes videogames and videogame-based characters; online-originated properties such as virtual worlds, YouTube videos, blogs, webisodic series, Pinterest, Vine, Snapchat, Instagram, and other social media accounts, texting emoticons, and e-mail greeting cards; mobile apps; and other digital properties. In some cases, such as Pokémon, the licensing is split between … [Read more...] about TLL’s Guide to Video Game/Interactive/Online-based Properties

The Wild World of Emoji

We're issuing a correction for a description we printed in the January 2017 issue, regarding the emoji® brand from the Emoji Co. The amended brand description is below—as well as an overview of all the emoji-related properties we could find. Did we miss anything? Let us know! The links below provide full contact information in Licensing Sourcebook Online (LSBO). Note that the … [Read more...] about The Wild World of Emoji

Esports Coming to the Olympic Stage As Sales Go Up

The market for retail sales of licensed video games and software went up 2.2% to reach $3.07 billion in sales in 2016, according to TLL's 2017 Annual Licensing Business Survey. In contrast, video game-based licensing rose 3.5%. Esports provides a healthy boost in interest for older properties in particular, helping to maintain their relevance. All of the top video games in the … [Read more...] about Esports Coming to the Olympic Stage As Sales Go Up

M&A: Agents Expand While Rovio Divests

DHX Media-owned CPLG (Copyright Promotions Licensing Group) forms a strategic alliance with Latin America’s Tycoon Group. The alliance will strengthen both companies’ regional licensing activities and maximize branding opportunities across a combined network of EMEA, North America, and Latin America. The world’s largest licensing agent, CAA-GBG, expands the design capabilities … [Read more...] about M&A: Agents Expand While Rovio Divests

Video Games in the Pipeline: 40% Sequels, 30% Licensed, 20% New IP

Over the next two years, releases of video games based on original IP are going to take a backseat to sequels, reboots, and licensed titles. Just 20.6% of titles are based on original IP—sequels comprise 43% of the list, followed by licensed titles at 30%. VR titles follow at 11%, with reboots making up 8% of the list. See the complete update to TLL's list of planned video … [Read more...] about Video Games in the Pipeline: 40% Sequels, 30% Licensed, 20% New IP