By Gary Symons TLL Editor in Chief Canadian-based Spin Master has just landed a massive deal with Sony Interactive, making it the master toy maker for all PlayStation and SIE video games. Spin Master will now hold the toy license for hits like God of War, The Last of Us, UNCHARTED, and Horizon Zero Dawn, among many others. Spin Master plans to release lines in the categories … [Read more...] about Spin Master Lands Master Toy Agreement with Sony Interactive
Interactive/Online
Character Licensing: Pokemon Getting a Poetic Apparel Collection
By Allison Watkinson TLL Reporter The specialist apparel licensee, Poetic Brands, has partnered with ASOS to design and manufacture a Pokemon-themed apparel collection. The collection features t-shirts, dresses, hoodies, knitwear, shorts, a denim jacket, denim short dungarees, swimwear and accessories. “We are thrilled to launch this '90s inspired cross category collection … [Read more...] about Character Licensing: Pokemon Getting a Poetic Apparel Collection
Metaverse Licensing: Forever 21-Barbie Twin With Your Avatar Trending on Tik Tok
By Gary Symons TLL Editor in Chief Barbie and Forever 21 fans are trending on Tik Tok by posting videos of themselves with their avatars on Roblox, as part of the Forever 21 Shop City metaverse project. The partnership, forged by Virtual Brands Group (VBG), has been among the most successful metaverse licensing projects to date. In fact, VBG and Forever 21 won the Licensing … [Read more...] about Metaverse Licensing: Forever 21-Barbie Twin With Your Avatar Trending on Tik Tok
Army of Darkness Invades Evil Dead: The Game
By Allison Watkinson TLL Reporter Saber Interactive, Boss Team Games, and Metro Goldwyn Mayer have released the Army of Darkness update for Evil Dead: The Game. This major content update introduces a new map featuring Castle Kandar, the setting of the classic MGM film Army of Darkness, as well as two new weapons, new premium cosmetics and a new single-player Exploration … [Read more...] about Army of Darkness Invades Evil Dead: The Game
Game Licensing: James Bond’s Aston Martin to Race in Rocket League
By Allison Watkinson TLL Reporter The video game developer Psyonix has partnered with Metro Goldwyn Mayer and Aston Martin for the 60th anniversary of James Bond: 007. The collaboration between the three companies centers around licensed James Bond-themed content for Psyonix's popular video game, Rocket League. Originally founded in 1924, Metro Goldwyn Mayer is the owner of … [Read more...] about Game Licensing: James Bond’s Aston Martin to Race in Rocket League
Video Games: An Interview with Layer Licensing CEO Rachit Moti
By Gary Symons TLL Editor in Chief Video gaming is the second largest form of media entertainment in the world, and the fastest growing. Despite those facts, the sector still lags behind in more traditional licensing vectors like television, books, film and music. According to Deloitte Digital in the chart below, only TV generated more revenue than video games, with $400 … [Read more...] about Video Games: An Interview with Layer Licensing CEO Rachit Moti
Feature Report: Samsung Breaks Open New Licensing Category With Gaming Hub
By Gary Symons TLL Editor in Chief The Korean tech giant Samsung has just released a new Smart TV technology that opens the door for a new type of licensing. Samsung Electronics announced its released a new product called Samsung Gaming Hub, which turns its Smart TVs into a video game streaming platform. The core of the technology is that it allows users to play video games on … [Read more...] about Feature Report: Samsung Breaks Open New Licensing Category With Gaming Hub
LEGO Offers A Mightier Mighty Bowser in Latest Adult Kit
By Allison Watkinson TLL Reporter The LEGO Group has announced Bowser as the latest addition to the licensed LEGO Super Mario Adult product line. The newly released product is the Mighty Bowser building kit which is a highly detailed recreation of the King of the Koopas. Once built, the Bowser kit features controllable movements and the ability to launch a fireball made from … [Read more...] about LEGO Offers A Mightier Mighty Bowser in Latest Adult Kit
Apparel Licensing: ZARA Launches Collection Based on Hit Video Game Cuphead
The best-selling video game Cuphead will be immortalized in a new fashion collection from Zara, the Inditex Group’s popular apparel retailer. The collection is being brought out through a deal between King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters. The deal is brokered by its local licensing agent in Spain, … [Read more...] about Apparel Licensing: ZARA Launches Collection Based on Hit Video Game Cuphead
Game Licensing: The Op’s Games Licensed for Use on Infinity Game Table
By Allison Watkinson TLL Reporter Arcade1Up has partnered with The Op to bring their licensed games to Arcade1Up’s gaming device, the Infinity Game Table. The Infinity Game Table is a hybrid gaming table with a built-in touchscreen that combines digital and real-life experiences to provide an immersive board game experience. The Infinity Game Table has an expanding library of … [Read more...] about Game Licensing: The Op’s Games Licensed for Use on Infinity Game Table