This week saw two major apparel licensing agreements inked, one involving apparel rights for the phenomenally popular Manchester United soccer (football) team, and the other for rising fitness giant Peloton. Sportswear company Adidas has confirmed its… . . . read more
ICY PARK: The Third Ivy Park Collection with Beyoncé
February 8, 2021
Pop star and fashion icon Beyoncé has partnered with adidas on their third collection in the ongoing IVY PARK partnership. The latest collection, aptly titled “ICY PARK”, brings the streets to the ski slopes, infusing… . . . read more
Licensing Law
On Notice: Sportswear, Organics & Bankruptcy Updates
March 14, 2019
Puma comes under fire from In-N-Out Burger while Addidas can’t shake a suit, the Organic Trade Association fights fraud, Gymboree’s assets are snapped up, and GMM and Hearst reveal their plans for Defy Media’s brands…
Legal Watch
Legal Watch: Sporting Goods & Apparel; Toys & Games
September 4, 2018
Sports lifestyle brands Adidas, Crossfit, Reebok, Nike, and Under Armour made news this week; plus, a look back on TRU and eOne wins in China…
Business
Experiential, Content & Alternative Initiatives
June 18, 2018
This week’s must-read punchlist spanning everything from hotels to pop-up shops, new digital content initiatives, and partnerships…
Sports & Collegiate
NFLPA’s Top Players
November 6, 2017
The NFLPA’s list of 50 best-selling players in the Q2 2017–18 season is out. We compare results to previous years and highlight top trends for licensees…
Business
Around the World—10/30/2017
October 27, 2017
New companies, initiatives, expansions, and market research.
Featuring: growing luxury goods, Epic Rights, Asmodee NA, and more…
Business
M&A & Legal
October 20, 2017
Latest in business moves to impact licensing
Featuring: TRU, Hearst, Walmart, Adidas, Disney, and more…
People
Who’s News
May 19, 2017
Follow the latest hires, promotions, and departures.
Featuring: Universal, Trends Intl. Group, Brand Central, Adidas, Ralph Lauren, IMC Toys, and more…
Editorial
The Language of Licensing
July 22, 2016
The language of licensing is slowly shifting to reflect new practices and perceptions. To this end, TLL surveyed our readers to gauge the extent of these changes—and while the implications for the business are not necessarily immediate or obvious, they run deep and true…