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Two Major Apparel Deals, With Peloton and Manchester United

This week saw two major apparel licensing agreements inked, one involving apparel rights for the phenomenally popular Manchester United soccer (football) team, and the other for rising fitness giant Peloton. Sportswear company Adidas has confirmed its… . . . read more

ICY PARK: The Third Ivy Park Collection with Beyoncé

Pop star and fashion icon Beyoncé has partnered with adidas on their third collection in the ongoing IVY PARK partnership. The latest collection, aptly titled “ICY PARK”, brings the streets to the ski slopes, infusing… . . . read more

Licensing Law

On Notice: Sportswear, Organics & Bankruptcy Updates

Puma comes under fire from In-N-Out Burger while Addidas can’t shake a suit, the Organic Trade Association fights fraud, Gymboree’s assets are snapped up, and GMM and Hearst reveal their plans for Defy Media’s brands…


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Legal Watch

Legal Watch: Sporting Goods & Apparel; Toys & Games

Sports lifestyle brands Adidas, Crossfit, Reebok, Nike, and Under Armour made news this week; plus, a look back on TRU and eOne wins in China…


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Business

Experiential, Content & Alternative Initiatives

This week’s must-read punchlist spanning everything from hotels to pop-up shops, new digital content initiatives, and partnerships…


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Sports & Collegiate

NFLPA’s Top Players

The NFLPA’s list of 50 best-selling players in the Q2 2017–18 season is out. We compare results to previous years and highlight top trends for licensees…


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Business

Around the World—10/30/2017

New companies, initiatives, expansions, and market research.

Featuring: growing luxury goods, Epic Rights, Asmodee NA, and more…


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Business

M&A & Legal

Latest in business moves to impact licensing

Featuring: TRU, Hearst, Walmart, Adidas, Disney, and more…


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People

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Universal, Trends Intl. Group, Brand Central, Adidas, Ralph Lauren, IMC Toys, and more…


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Editorial

The Language of Licensing

The language of licensing is slowly shifting to reflect new practices and perceptions. To this end, TLL surveyed our readers to gauge the extent of these changes—and while the implications for the business are not necessarily immediate or obvious, they run deep and true…


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