The Licensing Letter

Asmodee

The Lego Group Builds Board Game Licensing Partnership with Asmodee

By Allison Watkinson TLL Reporter The Lego Group and Asmodee have launched a multi-year licensing partnership to create and distribute board games through their new collaborative studio, Dotted Games. Through the Dotted Games studio, the Lego Group and Asmodee will create a wide range of high-quality board games that incorporate Lego bricks and building mechanics. “We are … [Read more...] about The Lego Group Builds Board Game Licensing Partnership with Asmodee

Gamegenic to Produce Game Accessories for Star Wars: Unlimited

By Allison Watkinson TLL Reporter Gamegenic has partnered with Fantasy Flight Games and Lucasfilm on a game accessories line for the upcoming Star Wars: Unlimited trading card game. “We are thrilled to be working with the exceptionally creative team at Gamegenic for the accessories of our upcoming Star Wars: Unlimited game,” said Fantasy Flight Games head, Chris Gerber. … [Read more...] about Gamegenic to Produce Game Accessories for Star Wars: Unlimited

Irish Folklore Featured In New Game From Cartoon Saloon and Asmodee

By Allison Watkinson TLL Reporter Cartoon Saloon has secured a development deal with game publisher Asmodee to create a new kids' game based on the Irish Folklore Trilogy. The upcoming game will include three stories based on Cartoon Saloon's three Irish Folklore feature films; Wolfwalkers, Song of the Sea, and The Secret of Kells. The Irish Folklore Trilogy game will … [Read more...] about Irish Folklore Featured In New Game From Cartoon Saloon and Asmodee

Collectible Licensing: Fanattik Inks Deal For Asmodee Game Titles

Gift and collectibles specialist Fanattik has secured a multi-territory three-year deal with Asmodee Entertainment. The gift and collectibles company Fanattik has signed a new, multi-territory deal with Asmodee Entertainment. Asmodee is a global leader in the board games industry, with 22 studios across three continents, and employing 2,300 people. The company has also … [Read more...] about Collectible Licensing: Fanattik Inks Deal For Asmodee Game Titles

M&A & Partnerships: December 2019

We break down this week's must-know news in mergers, acquisitions, and partnerships. Contact the Editor at karina@plainlanguagemedia.com. Direct contact information is made available through TLL's Licensing Sourcebook Online (subscription required). The National Football League (NFL), Nike, and Fanatics renew a 2018 agreement in the form of a new global partnership that gives … [Read more...] about M&A & Partnerships: December 2019

Who’s News—8/6/2018

Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. Hasbro's Board extends the employment of Chairman & CEO, Brian Goldner, two additional years through Dec. 31, 2022. In addition, John Frascotti’s … [Read more...] about Who’s News—8/6/2018

M&A & Restructuring

Newell Brands continues its restructuring efforts under an expanded accelerated transformation plan, which includes the divesting of two more brands and applying all after-tax proceeds (an estimated $10 billion) from its divestitures to debt. Jostens and Pure Fishing are added to the chopping block along with non-core businesses Rubbermaid Commercial Products, Rubbermaid … [Read more...] about M&A & Restructuring

Experiential, New Media & Partnerships

Asmodee Group launches a new division devoted to developing content based on its owned IP, primarily through strategic partnerships and licensing. Asmodee Entertainment will be the launching ground for new films, TV series, and comics and graphic novels. Already in development is a film based on the board game Catan, which is being adapted by Sony Pictures. DC Entertainment … [Read more...] about Experiential, New Media & Partnerships

Who’s News—3/26/2018

Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Email Jen at jen@plainlanguagemedia.com and we'll announce the news in our next issue of Who's News. Genius Brands appoints Cindy Elfenbein to the newly formed position of VP Global Consumer Products & Retail Development, reporting to SVP Global … [Read more...] about Who’s News—3/26/2018

Amidst Rocky 2017 Performance, Toycos Boosted by Licensing

The NPD Group’s latest report shows the toy industry grew by 1% in 12 global markets in 2017, with global sales reaching $20.7 billion. The top growth-drivers, according to the research group, were fidget toys, slime, dolls, and collectibles. According to NPD, 2017′s top three-selling toy properties globally were Star Wars, Nerf, and Barbie. In the U.S. alone, Nerf captured the … [Read more...] about Amidst Rocky 2017 Performance, Toycos Boosted by Licensing