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CRAYOLA Announces Back to School Cross Promotions

Going back to school is always a major event for moms, kids, teachers and retailers, and this year Crayola has teamed up with leading consumer goods brands to celebrate and inspire creativity as children return… . . . read more

Marvel and Yoobi Partner on Heroic Back-To-School Line

The school, home and office supplies company Yoobi announced this week a major collaboration with Marvel, consisting of a ‘super-powered’ collection of back-to-school products. Yoobi says the line will combine Marvel’s iconic characters from comic… . . . read more

Back-to-school

Licensed 2019 Back-to-School Goods Projected to Dip -1.0% in Sales for U.S. & Canada

Licensed retail sales of back-to-school products are showing signs of dramatic slowdown in the U.S. & Canada as millions of students begin the school year. Last year, licensed back-to-school sales totaled $11.83 billion for K-12 and college students…


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Retail

Consumer Research: Affluents, Students & More

The latest consumer spending research on affluents, Millennials and Gen Z, K12 as well as college students, and the global toys/games market…


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