By Allison Watkinson TLL Reporter Rich's and Diageo are showcasing their new Baileys licensing partnership at the 2025 International Dairy Deli Bakery Association (IDDBA) conference. Located at booth #2425, Rich's will give IDDBA attendees a first look at its new portfolio of Baileys branded products, while also featuring live demonstrations and experiences. Featuring a … [Read more...] about Rich’s Debuts Baileys Partnership at IDDBA 2025
Bailey's
Baileys and Dolci Frutta Release Chocolatey Treats
By Allison Watkinson TLL Reporter Baileys and Dulci Frutta are launching an Irish Cream-flavored addition to Dolci Frutta's line of chocolate melting wafer desserts. The licensed Baileys Irish Cream x Dulci Frutta melting wafers were designed to bring the flavor of Diageo's classic Baileys liqueur to Saco Food's existing collection of alcohol-free Dulci Frutta … [Read more...] about Baileys and Dolci Frutta Release Chocolatey Treats
Caffè Borbone Introduces Licensed Baileys Cappuccino Capsules
By Allison Watkinson TLL Reporter Caffè Borbone is launching new Baileys-flavored cappuccino capsules as the latest product for the two brands' ongoing licensing partnership. Designed to work with Nescafé Dolce Gusto machines, the co-branded cappucino capsules combine the classic flavor of Baileys Irish Cream with Caffè Borbone's traditional Italian coffee … [Read more...] about Caffè Borbone Introduces Licensed Baileys Cappuccino Capsules
Beanstalk Latin America Kicks Off By Whipping Up Sweet Deals For Diageo
By Allison Watkinson TLL Reporter Beanstalk Latin America has developed an expansive licensing program for the popular liqueur brand Baileys', on behalf of the agency's first client, Diageo. Diageo is a multinational alcoholic beverage company. It currently operates in more than 180 countries and produces in more than 140 sites around the world. “The interest we have seen … [Read more...] about Beanstalk Latin America Kicks Off By Whipping Up Sweet Deals For Diageo