US toy giant Mattel has partnered with Sanrio to create a branding dynamo, combining the iconic Barbie line with the globally popular Hello Kitty brand for the first time. The two companies say they will collaborate on the development of a colourful and contemporary product line aimed at kids and adults that will span accessories, apparel, health and beauty, and footwear. The … [Read more...] about Cuteness Overload: Barbie Partners with Hello Kitty
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Toys’R’Us Reveals the 20 Hottest Toys for Our Covid Christmas
Looking for the hottest licensing properties in the toy world? You could do worse than heeding the advice of retailing giant Toys’R’Us, which has relaunched its annual Geoffrey’s Hot Toy List for the 2020 Yuletide season. This year the Toys ‘R’ Us team has selected the top 20 hottest toys of the year from well-known toy brands including Fisher-Price, Hasbro, LEGO, Mattel, Spin … [Read more...] about Toys’R’Us Reveals the 20 Hottest Toys for Our Covid Christmas