By Gary Symons TLL Editor in Chief Nex and Bluey have come up with a solution for parents concerned their kids are getting too much screen time, and not enough active play. Nex, maker of the Nex Playground active play system, is partnering with BBC Studios to create a new interactive game experience based on the animated series Bluey. The game, which will debut in October, … [Read more...] about Nex and Bluey Create Gaming Experience to Keep Kids Active
BBC Studios licensing
Converse Steps Into Licensed Bluey Fashion
By Allison Watkinson TLL Reporter Converse, BBC Studios and Ludo Studio have announced a licensed collection of footwear, apparel and accessories for the Bluey franchise. The new Bluey collection includes a wide range of products that were co-designed and co-developed by the three companies. For licensed footwear, the collection offers several different styles for both … [Read more...] about Converse Steps Into Licensed Bluey Fashion
Who’s News: BBC Studios Names New SVP of Consumer Products for North America
By Allison Watkinson TLL Reporter BBC Studios has appointed Dion Vlachos as the company's new senior vice president of consumer products for North America. In his new role at the company, Vlachos will secure new licensing opportunities and expansions for BBC Studios’ portfolio of entertainment brands across Canada and the US. "I'm ecstatic to welcome Dion to the … [Read more...] about Who’s News: BBC Studios Names New SVP of Consumer Products for North America
Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage
By Gary Symons TLL Editor in Chief Two hit shows are going on live tours, as location-based entertainment deals take off in the world of licensing. Last week The Licensing Letter reported on the new Sesame Street: The Musical that is hitting the stage in an off-Broadway production. This week we can report two new live shows are being produced based on Spy Ninjas and Hey … [Read more...] about Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage
Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage
By Gary Symons TLL Editor in Chief Two hit shows are going on live tours, as location-based entertainment deals take off in the world of licensing. Last week The Licensing Letter reported on the new Sesame Street: The Musical that is hitting the stage in an off-Broadway production. This week we can report two new live shows are being produced based on Spy Ninjas and Hey … [Read more...] about Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage
BBC Signs Tycoon As Licensing Agent For Hit Show Bluey
By Allison Watkinson TLL Reporter BBC Studios has hired Tycoon to expand licensing for the hit children's show Bluey into South and Central America. Bluey, an Australian production about a Blue Heeler puppy and his family, has become a runaway global hit, with a significant licensing program. BBC Studios is now looking at a major expansion for retail and licensing … [Read more...] about BBC Signs Tycoon As Licensing Agent For Hit Show Bluey
TV Licensing: BBC Lands Global Deal With Hasbro For Bluey Products
BBC Studios has sealed the deal for a global partnership with Hasbro for products inspired by the hit kids' show Bluey. The Emmy-award winning Bluey, produced by Australia's Ludo Studio, airs on Disney Junior, Disney Channel and Disney+. BBC says the new range will feature Bluey editions of the board games Monopoly Junior and Trouble, as well as Play-Doh, and will start … [Read more...] about TV Licensing: BBC Lands Global Deal With Hasbro For Bluey Products
Bluey’s Latest Licensing Deal Signed With A Crayola Crayon?
BBC Studios has signed an agreement for a multi-territory licensing deal with Crayola for stationery, arts, crafts and coloring packs, further expanding its global licensing portfolio for the multi-award-winning Bluey. “Crayola has inspired artistic creativity in children for more than 100 years," said Warren Schorr, Vice President, Business Development and Global Licensing at … [Read more...] about Bluey’s Latest Licensing Deal Signed With A Crayola Crayon?
BBC Studios Appoints Licensing Partners For Bluey in Canada, Mexico
BBC Studios, the distributor and licensor for the international preschool sensation Bluey, has named top licensing agencies Nelvana and La Panaderia for Canada and Mexico to extend the brand’s successful merchandising program. The two companies will build on the series’ popularity in the U.S. and help expand the Bluey experience beyond the screen through consumer product … [Read more...] about BBC Studios Appoints Licensing Partners For Bluey in Canada, Mexico
Bluey Gets New Product Line From Moose Toys
The global smash hit Bluey is hitting the road this month with a new range of must-have products from Moose Toys. Bluey is a series created in Australia that has become a global sensation, becoming the top show on BBC's children's programming in the UK, and consistently ranked #1 on Disney Channel and Disney Junior. “Bluey has entered the cultural zeitgeist, an actual ‘pup … [Read more...] about Bluey Gets New Product Line From Moose Toys