The Licensing Letter

Beanstalk licensing agency

Tech Licensing: Skullcandy Pumps The Volume With Beanstalk Appointment

The trend setting audio tech brand Skullcandy has selected licensing agency Beanstalk to manage its global branding. The company says it engaged Beanstalk to help extend its brand into product categories that "unleash the power of expression," including audio equipment, consumer electronics, sporting and outdoor goods and accessories, apparel and accessories, collaborations and … [Read more...] about Tech Licensing: Skullcandy Pumps The Volume With Beanstalk Appointment

Trademark Licensing: Craftsman Partners With Acurite On Branded Home and Weather Monitors

The tool and DIY giant CRAFTSMAN has partnered with North America’s number one weather monitoring brand, AcuRite, to launch a range of home and weather monitoring products. The licensing agreement was brokered by Beanstalk, CRAFTSMAN’S global brand licensing agency.  The new line will include multiple home and weather monitoring products, including the following for home … [Read more...] about Trademark Licensing: Craftsman Partners With Acurite On Branded Home and Weather Monitors

The Met Goes Global With Beanstalk

Once up on a time, museums primarily served the community in which they were located, but with the development of the internet and cultural licensing, the reach of great museums now spans the globe. For that reason, the world-renowned Metropolitan Museum of Art in New York is extending access to its collection of art and cultural artifacts into Europe, the Middle East and … [Read more...] about The Met Goes Global With Beanstalk

US Army Marches Into Licensing Deal With Crocs

The U.S. Army has licensed the footwear brand Crocs to produce Army-branded Jibbitz charms allowing Americans to show their pride in the Armed Forces. Jibbitz charms are small decorations that can be added to Crocs, as seen in the photo above, allowing wearers to personalize their footwear. The company sells a wide range of Jibbitz charms on its website. In a deal brokered by … [Read more...] about US Army Marches Into Licensing Deal With Crocs