BBC Studios is getting serious about licensing, and has promoted veteran exec Andrew Carley to the newly created role of Director of Global Licensing. The move will see Carley empowered to create and manage a long-term strategy which, among other projects, will include opportunities for the BBC's highly successful pre-school show Bluey. “The BBC has long been synonymous with … [Read more...] about Carley Leads Global Licensing at BBC Studios
bluey
BBC Adopts Brainbase Licensing Tech for Bluey Franchise
BBC Studios has announced a partnership with Brainbase to use that company's software for end-to-end IP management, and will initially use the technology for its breakout hit Bluey. The BBC says Brainbase Assist will be used to streamline and manage their global licensing business for the popular kid's show Bluey, which airs in the U.S. on Disney Junior and Disney Channel and … [Read more...] about BBC Adopts Brainbase Licensing Tech for Bluey Franchise