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Boat Rocker Lassos New Licensees For Dino Ranch

Boat Rocker Studios announced this week the signing of six new licensees in the US and Canada for its top-rated preschool show Dino Ranch. The galloping success of the series, set in what Boat Rocker jokingly refers to as a “pre-Westoric” family dinosaur ranch, has sparked intense interest across multiple consumer categories, allowing Boat Rocker to corral multiple deals in key areas, including apparel, home décor, timepieces and costume characters. The company says it is also working on more licensing deals it expects to announce in the near future. “There has been a phenomenal response to Dino Ranch on Disney Junior where it has been the number one preschool US cable show since its launch,” said Kate Schlomann, EVP Brand Management and Content Marketing at Boat Rocker Studios. “It’s not… . . . read more

Boat Rocker’s Dino Ranch Lassoed by Disney

The highly rated kids show Dino Ranch from Boat Rocker Studios has been snapped up in a deal with Disney+ that will see the program air in the UK, Ireland, Australia and New Zealand starting in April. The show takes dinosaurs from Jurassic Park to a Jurassic farm, with a cute assemblage of dinosaur steeds that has already premiered for audiences on Disney Junior and DisneyNOW in the US and Canada in January. Dino Ranch was an almost instant hit with kids on Disney Junior in the US, ranking as the #1 US cable series among Kids, Boys and Girls 2-5 since launch, notes Boat Rocker. Among Disney Junior repeats, Dino Ranch also ranks #1 with Kids, Boys and Girls 2-5. Also available on DisneyNOW and VOD, Dino Ranch has… . . . read more

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Who’s News—February 2019

The latest hires, promotions, and departures.

Featuring: Activision Blizzard, Cloudco, Macy’s, NFLPA, MGAE, Iconix, TSBA Group, and more…


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