TLL Staff Licensing industry veterans Greg Battersby and Danny Simon have launched their latest book, Licensee Survival Handbook, aimed squarely at manufacturers and licensees. Written specifically for anyone looking to navigate the often complex and competitive world of intellectual property licensing, the book, endorsed by trade association Licensing International, is being … [Read more...] about “Licensee Survival Handbook” a How-To Guide to IP Licensing
brand licensing
Mensa Challenges Brands to Prove They’re a “Smart Choice” at Licensing Expo
By Gary Symons TLL Editor in Chief Think your product is clever? Innovative? A real brainchild? American Mensa wants to put your smarts to the test—literally. For the first time in its history, the high IQ society is inviting brands at Licensing Expo 2025 to compete for a chance to win a free Mensa license as part of its newly launched SMART CHOICE Think Tank competition. … [Read more...] about Mensa Challenges Brands to Prove They’re a “Smart Choice” at Licensing Expo
Analysis: Brands Are Losing Customers. Here’s How to Win Them Back.
By Gary Symons TLL Editor in Chief It's a tough time for brands who depend on their customers' steadfast loyalty to keep the revenue flowing. Two major trends have erupted over the past four years that are straining the relationship of trust and loyalty between brands and their followers. And both of those trends are coming to a head this year. One of them is a … [Read more...] about Analysis: Brands Are Losing Customers. Here’s How to Win Them Back.
It’s ‘Smoothie Sailing’ for Jamba x Jel Sert Beverage Collaboration
By Gary Symons TLL Editor in Chief In a juicy move shaking up the beverage aisle, The Jel Sert Company has teamed up with smoothie giant Jamba to launch Jamba Singles To Go!, a new line of powdered drink sticks inspired by Jamba’s iconic smoothie flavors. This collaboration marks Jamba’s first foray into the fast-growing stick-pack drink category, delivering the brand’s … [Read more...] about It’s ‘Smoothie Sailing’ for Jamba x Jel Sert Beverage Collaboration
WeightWatchers and DB Foods Partner on Some Lean and Mean Protein
TLL Staff Photo Courtesy of DB Foods Top British meat wholesaler DB Foods has partnered with WeightWatchers to launch a new range of ready-to-cook protein products aimed at health-conscious consumers. The collaboration marks a move by both companies to meet growing consumer demand for convenient, nutritious meal options. The WeightWatchers-branded line, developed in … [Read more...] about WeightWatchers and DB Foods Partner on Some Lean and Mean Protein
CAA Tapped to Expand Anheuser-Busch Global Licensing Program
TLL Staff CAA Brand Management has been named the global licensing agency for Anheuser-Busch, expanding its longtime relationship with the brewing giant. The announcement signals a renewed push to take Anheuser-Busch’s brand portfolio beyond the beer aisle, and into a frothy mix of consumer product categories around the world. As part of the agreement, CAA Brand Management … [Read more...] about CAA Tapped to Expand Anheuser-Busch Global Licensing Program
Entertainment Software Association Warns of Tariff Impact
By Gary Symons TLL Editor in Chief The postponement of the Nintendo Switch 2 is just one sign the video gaming industry will be hard hit by tariffs. That's according to the Entertainment Software Association, which says the roller coaster ride of tariffs and counter-tariffs will impact the entire industry. "We do expect these tariffs will have a real and detrimental impact … [Read more...] about Entertainment Software Association Warns of Tariff Impact
The Brands and Categories Being Hit by ‘Liberation Day’ Tariffs
By Gary Symons TLL Editor in Chief Stock markets are in free fall globally, while top brands grapple with the fallout of new US trade tariffs announced by President Donald Trump on April 2. The tougher than expected tariffs are expected to impact on several sectors crucial to the global licensing industry, including the categories of toys, consumer electronics, … [Read more...] about The Brands and Categories Being Hit by ‘Liberation Day’ Tariffs
Licensing Connection Tapped to Rep Oscar-Winning Film ‘Flow’
TLL Staff The Licensing Connection has been appointed as the exclusive global licensing agent for the Oscar-winning film Flow. Directed by Gints Zilbalodis, the Latvian film was the upset winner for Best Animated Feature Film at the 97th Academy Awards. Licensing Connection says the agreement marks a significant step in expanding the reach of the critically acclaimed … [Read more...] about Licensing Connection Tapped to Rep Oscar-Winning Film ‘Flow’
Union Square to Release Licensed Books Based On Mo Willems’ Characters
TLL Staff Hidden Pigeon Company has extended its partnership with Union Square & Co. to develop licensed books featuring Mo Willems’ beloved characters. Hidden Pigeon (HPC) was co-founded by Willems, who is a bestselling children’s book author. The new 10-year agreement expands their collaboration and will introduce a variety of new titles for the Union Square Kids … [Read more...] about Union Square to Release Licensed Books Based On Mo Willems’ Characters