The Licensing Letter

Celebrity Endorsements

Celebrity Licensing: Dolly Parton and Duncan Hines Partner on Tasty Treats

Duncan Hines has signed a sweet deal with international country music superstar Dolly Parton on the release of a licensed baking collection. The partnership was facilitated by licensing agency IMG, which represents Dolly Parton. IMG manages some of the world’s greatest athletes and fashion icons. Dolly Parton is the most revered female country singer-songwriter of all time. … [Read more...] about Celebrity Licensing: Dolly Parton and Duncan Hines Partner on Tasty Treats

Tennis Star Andy Murray Dons Adidas after Signing with Under Armour

By Glenn S. Demby, Esq. Andy Murray easily won his first round U.S. Open match the other night. But if the result was predictable, the footwear was anything but. Murray wore Adidas—this after signing a shoe deal with Under Armour in December. Shades of Raymond Weil brand ambassador Charlize Theron in a Christian Dior watch? Or Jessica Simpson's dissing her own "JS" brand … [Read more...] about Tennis Star Andy Murray Dons Adidas after Signing with Under Armour