The Licensing Letter

Celebrity Endorsements

Green Mountain and Kevin Costner Launch Collaborative Coffee Blend

By Allison Watkinson TLL Reporter Green Mountain Coffee Roasters has launched a licensing partnership with American actor Kevin Costner for a series of themed coffee blends.Owned by Keurig Dr. Pepper, Green Mountain Coffee is a sustainable coffee brand that uses responsibly sourced coffee beans from farming communities and coffee cooperatives.To celebrate the licensing … [Read more...] about Green Mountain and Kevin Costner Launch Collaborative Coffee Blend

Wet Brush the First Brand to Participate in ‘Newman’s Deal’

By Allison Watkinson TLL Reporter Newman’s Own has partnered with WetBrush to launch a licensed hairbrush that gives away 100% of its profits to children in need.This licensing partnership makes Wet Brush the first brand to participate in the limited-edition Newman’s Deal promotional initiative since it was announced by the company last fall.As an official Newman's Deal … [Read more...] about Wet Brush the First Brand to Participate in ‘Newman’s Deal’

Authentic Names Cole Hauser as Marketing Ambassador for Frye and Lucky Brand

By Allison Watkinson TLL Reporter Authentic Brands Group has appointed the American actor Cole Hauser as its newest ambassador for the Frye Company and Lucky Brand.“We are thrilled to welcome Cole Hauser to the Authentic family," said Authentic SVP, Stefani Fleurant. “Cole’s authenticity and timeless appeal align perfectly with the values of these brands. We believe that as the … [Read more...] about Authentic Names Cole Hauser as Marketing Ambassador for Frye and Lucky Brand

Celebrity Licensing: Dolly Parton and Duncan Hines Partner on Tasty Treats

Duncan Hines has signed a sweet deal with international country music superstar Dolly Parton on the release of a licensed baking collection. The partnership was facilitated by licensing agency IMG, which represents Dolly Parton. IMG manages some of the world’s greatest athletes and fashion icons. Dolly Parton is the most revered female country singer-songwriter of all time. … [Read more...] about Celebrity Licensing: Dolly Parton and Duncan Hines Partner on Tasty Treats

Tennis Star Andy Murray Dons Adidas after Signing with Under Armour

By Glenn S. Demby, Esq. Andy Murray easily won his first round U.S. Open match the other night. But if the result was predictable, the footwear was anything but. Murray wore Adidas—this after signing a shoe deal with Under Armour in December. Shades of Raymond Weil brand ambassador Charlize Theron in a Christian Dior watch? Or Jessica Simpson's dissing her own "JS" brand … [Read more...] about Tennis Star Andy Murray Dons Adidas after Signing with Under Armour