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Celebrity Licensing: Dolly Parton and Duncan Hines Partner on Tasty Treats

Duncan Hines has signed a sweet deal with international country music superstar Dolly Parton on the release of a licensed baking collection.

The partnership was facilitated by licensing agency IMG, which represents Dolly Parton. IMG manages some of the world’s greatest athletes and fashion icons.

Dolly Parton is the most revered female country singer-songwriter of all time. Achieving 25 RIAA-certified gold, platinum, and multi-platinum awards, she has had 26 songs reach #1 on the Billboard country charts. Apparently she’s also a great cook, and the new line of licensed products includes cake mixes and frostings inspired by some of Dolly’s favorite recipes.

“I have always loved to cook and, growing up in the South, I especially love that authentic Mom and Pop kind of cooking,” said Dolly Parton. “I am excited to launch my own line of cake mixes and frostings with Duncan Hines, bringing that sweet, Southern-style baking experience I enjoy to others.”

To introduce the partnership, Duncan Hines is offering a limited-edition Dolly Parton Baking Collection, while supplies last. The special collection gives Dolly fans an opportunity to be the first to try her new line of cake mixes and frostings, which won’t hit store shelves nationwide until spring.

Beginning in March, the Duncan Hines Dolly Parton’s line up of cakes mixes and frostings can be found in the baking section of grocery stores and mass retailers.

“Duncan Hines is beyond thrilled to partner with Dolly Parton, one of the most revered and beloved women in the world, on a new line of products that are steeped in Southern comfort and inspired by Dolly’s family recipes,” said Audrey Ingersoll, Duncan Hines brand director. “We are excited to see this partnership – facilitated by Dolly’s licensing agency, IMG – evolve for years to come”

The Duncan Hines brand is part of Conagra Brands Inc. which is one of North America’s leading branded food companies.

(Photo Credit for Above Photo: Courtesy of Duncan Hines)

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