By Allison Watkinson TLL Reporter Acclaimed musician and entrepeneur Dolly Parton has entered into an exclusive licensing agreement with Conagra Brands for an expanded collection of Duncan Hines’ food products. The new line of Dolly Parton x Duncan Hines products will include a range of frozen, refrigerated, grocery and snack items inspired by Southern comfort … [Read more...] about ‘Rock Star Baker’ Dolly Parton Enters Expanded Licensing Deal With Duncan Hines
Celebrity Licensing
Guy Fieri and Litehouse Announce Licensed Flavortown Sauce Collection
By Allison Watkinson TLL Reporter Guy Fieri has partnered with Litehouse to launch a new collection of Flavortown barbeque sauces and condiments. Guy Fieri is a celebrity chef, reality TV host and restaurant owner who is known as the mayor of the fictional community of Flavortown. He has been featured on several Food Network series such as Diners, Drive-Ins & Dives, Guy’s … [Read more...] about Guy Fieri and Litehouse Announce Licensed Flavortown Sauce Collection
Guy Fieri Launches Flavortown Spiked Beverages With Two Roads Brewing
By Allison Watkinson TLL Reporter Two Roads Brewing Co. and Guy Fieri are launching a licensed alcoholic beverage line called Flavortown Spiked. Guy Fieri is a celebrity chef, reality TV host and restaurant owner who is known as the mayor of the fictional community of Flavortown. He has been featured on several popular Food Network programs including Diners, Drive-Ins & … [Read more...] about Guy Fieri Launches Flavortown Spiked Beverages With Two Roads Brewing
Mattel Creates Barbie In The Likeness of Supermodel Claudia Schiffer
TLL Staff Barbie is celebrating the global fashion icon, supermodel, and entrepreneur Claudia Schiffer with a Barbie doll in her likeness, featuring a recreation of her iconic runway moment from the 1994 Fall/Winter Atelier Versace show. The collector's edition Barbie comes complete with a replica of the showstopping cerulean floor-length Versace gown that Schiffer wore at … [Read more...] about Mattel Creates Barbie In The Likeness of Supermodel Claudia Schiffer
Travis Kelce Scores With Frozen BBQ Meal Entrees at Walmart
By Gary Symons TLL Editor in Chief Kansas City Chief's star tight end Travis Kelce—aka Taylor Swift's boyfriend—has a new line of frozen BBQ dinners at Walmart. Kelce is said to love Kansas City barbecue almost as much as certain pop stars, as it's rumored he can often be found at Joe’s Kansas City Bar-B-Que enjoying the burnt ends or meat-packed Z-Man … [Read more...] about Travis Kelce Scores With Frozen BBQ Meal Entrees at Walmart
Apparel License for Muhammed Ali, Elvis and Marilyn Monroe Awarded to Poetic Brands
By Allison Watkinson TLL Reporter Poetic Brands has received a pan-European license for apparel celebrating Muhammad Ali, Elvis Presley and Marilyn Monroe. Poetic is a specialist apparel licensee for adults, kids and baby wear, and won the license from Authentic Brands Group, a licensing giant that owns the IP for the three 20th century icons. ABG owns more than 50 … [Read more...] about Apparel License for Muhammed Ali, Elvis and Marilyn Monroe Awarded to Poetic Brands
Goodie Two Sleeves Partners With ‘Star’ Astrologer Walter Mercado on Apparel
By Gary Symons TLL Editor in Chief The quirky and innovative apparel company Goodie Two Sleeves is producing a new line inspired by the starry eyed astrologer Walter Mercado. Mercado, affectionately known by fans as the "Señor de las Estrellas," was renowned for his celestial insights and flamboyant fashion sense. For 30+ years, Mercado's television show enthralled … [Read more...] about Goodie Two Sleeves Partners With ‘Star’ Astrologer Walter Mercado on Apparel
Kylie Jenner Partners With MGA Entertainment On Celebrity Bratz Doll
By Allison WatkinsonTLL ReporterMGA Entertainment's Bratz fashion doll brand is partnering with Kylie Jenner for a line of limited-edition Bratz x Kylie Collectibles.The new licensed Kylie Jenner collection marks the first time that a celebrity has been featured as a Bratz doll. “This is a seminal moment in Bratz history to join forces with Kylie Jenner as the brand’s … [Read more...] about Kylie Jenner Partners With MGA Entertainment On Celebrity Bratz Doll
Celebrity Licensing: Kanye West Split a Billion Dollar Mess for Adidas
Adidas Stuck With $1.3 Billion in Yeezy Shoes After Kanye West Blows Up Licensing Agreement By Gary Symons TLL Editor in Chief All over the world, boxes of Yeezy shoes are stacked in warehouses and the back rooms of retail outlets, all of them costing Adidas a literal fortune. According to the German footwear giant, Adidas is saddled with an … [Read more...] about Celebrity Licensing: Kanye West Split a Billion Dollar Mess for Adidas
Corus Launches New Merch Line Inspired by HGTV Star Bryan Baeumler
By Allison Watkinson TLL Reporter Corus Entertainment's Nelvana and Baeumler Productions have partnered to launch a licensed merchandise line called 43°N by Bryan Baeumler. Bryan Baeumler is a contractor, entrepreneur and host of HGTV Canada series, including Island of Bryan, Renovation Resort, House of Bryan, Leave it to Bryan, Bryan Inc. and Disaster DIY. "Through … [Read more...] about Corus Launches New Merch Line Inspired by HGTV Star Bryan Baeumler