By Gary Symons
TLL Editor in Chief
The quirky and innovative apparel company Goodie Two Sleeves is producing a new line inspired by the starry eyed astrologer Walter Mercado.
Mercado, affectionately known by fans as the “Señor de las Estrellas,” was renowned for his celestial insights and flamboyant fashion sense.
For 30+ years, Mercado’s television show enthralled over 120 million viewers daily across the Americas. Since becoming the subject of a Netflix documentary, Mucho Mucho Amor: The Legend of Walter Mercado (25m viewers and counting), Mercado’s appeal continues to grow.
The Goodie Two Sleeves team has worked closely with the Walter Mercado Holdings Group to create a line of clothing and accessories that pays homage to his larger-than-life personality, colorful attire, and desire to spread the concepts of inclusivity and tolerance.
“This partnership is a dream come true for us,” said Scott Morton, VP of Licensing at Goodie Two Sleeves. “Walter Mercado was an extraordinary figure whose influence transcended generations. Our collaboration with Walter Mercado Holdings LLC allows us to merge his iconic style with our passion for creating unique and vibrant apparel. We can’t wait to share this collection with the world.”
Scheduled for release in the fourth quarter of this year, the Goodie Two Sleeves x Walter Mercado collection promises to captivate fans of both fashion and astrology alike.
“Walter said your wardrobe can be your passport to success, and that is what we’re accomplishing with the folks at Goodie Two Sleeves,” said owners of the Walter Mercado IP, Dr. Miguel Benet (the great-nephew of Walter Mercado) and Theodore B. Gekis. “Everything they’re doing to adapt Walter’s messages of empowerment and flair for bold, dramatic fashion have proven that our partners are delivering unique garments con mucho, mucho amor.”
The Goodie Two Sleeves x Walter Mercado collection will feature a wide range of products, including t-shirts, hoodies, sweatshirts, hats, and accessories, all designed with the signature flair and cosmic motifs that Walter Mercado was known for.
In addition to celebrating Walter Mercado’s aesthetic, the collection will also incorporate his inspirational quotes and astrological symbols, creating a sense of connection with his profound wisdom. Each item will be crafted with the highest quality materials to ensure both comfort and style.
The Goodie Two Sleeves x Walter Mercado collaboration is a tribute to an icon who brought joy and inspiration to millions worldwide. By merging fashion and astrology, this collection promises to be a unique and meaningful addition to the world of apparel.