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Celebrity Licensing: Dolly Parton and Duncan Hines Partner on Tasty Treats

Duncan Hines has signed a sweet deal with international country music superstar Dolly Parton on the release of a licensed baking collection. The partnership was facilitated by licensing agency IMG, which represents Dolly Parton. IMG… . . . read more

TLL CHART

Licensed Digital Celebrities

The licensing industry is looking towards digital celebrities as the new frontier. For the first time, a YouTube celebrity is set to lead the keynote address at…


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RETAIL SALES

The Sweet Smell of Friday: Katy Perry, Nicki Minaj Launch New Perfumes

Singer Katy Perry is in the news for more than her on-and-off relationship with John Mayer, alleged feud with Taylor Swift and attempt to buy a Los Angeles convent. The singer just launched the new fragrance Mad Potion exclusively with a pop-up shop on Twitter’s new shopping platform (@katyperrypopup). The $30 vanilla-musk scent is…

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