TLL Feature In today's volatile economic landscape, where global tariffs, shifting consumer loyalties, and market uncertainties are creating formidable challenges, one strategy continues to deliver exceptional results for food and beverage companies: brand licensing. Behind many of the industry's most successful licensing programs stands one agency that has transformed … [Read more...] about Expo: Broad Street Helping Brands Navigate Troubled Economic Waters
Corporate licensing
Mensa Challenges Brands to Prove They’re a “Smart Choice” at Licensing Expo
By Gary Symons TLL Editor in Chief Think your product is clever? Innovative? A real brainchild? American Mensa wants to put your smarts to the test—literally. For the first time in its history, the high IQ society is inviting brands at Licensing Expo 2025 to compete for a chance to win a free Mensa license as part of its newly launched SMART CHOICE Think Tank competition. … [Read more...] about Mensa Challenges Brands to Prove They’re a “Smart Choice” at Licensing Expo
Anti Social Fashion Inspired by the Goodyear Blimp
By Allison Watkinson TLL Reporter Anti Social Social Club (ASSC) has launched a collaborative licensing partnership with Goodyear for a limited-edition fashion collection inspired by the Goodyear blimp. The products included in the Goodyear x ASSC capsule collection will be a range of t-shirts, hoodies, license plate frames, spork-tek hats and stainless-steel … [Read more...] about Anti Social Fashion Inspired by the Goodyear Blimp