The children's entertainment company Dr. Seuss Enterprises has promoted Shannon Spisak to Vice President of Marketing and Communications. As well, Dr. Seuss is further expanding their management team with the new appointments of Vienna Downes, Jimeka Broussard, and Raquel Ojalvo into positions within retail and licensing. Spisak previously held the role of Senior Director of … [Read more...] about Dr. Seuss Expands Its Marketing and Licensing Teams
Dr. Seuss Enterprises
Literary Licensing: Netflix To Air Five New Series Based on Dr. Seuss
Netflix is following the success of its 2019 Green Eggs and Ham series by launching five new Dr. Seuss series and specials. Dr. Seuss Enterprises and Netflix announced they will work together to bring the wild world of the classic kids writer to the screen. The projects include series or specials inspired by Horton Hears a Who!, The Sneetches, One Fish, Two Fish, Red Fish, … [Read more...] about Literary Licensing: Netflix To Air Five New Series Based on Dr. Seuss
Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada
In the Dr. Seuss book Oh, The Places You'll Go, you can now add Canada to the list. Dr. Seuss Enterprises is expanding its licensing program to Canada, with new products rolling out through Christmas and the New Year. The new licensing deals cover decor, fashion, toys, food and beverages, and more. These newly brokered deals for the Canadian market include a number of Dr. … [Read more...] about Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada
Seuss Launches Graduation-Themed Licensing Program
Dr. Seuss Enterprises is celebrating graduation season with an expansive line up of Oh, The Places You’ll Go! footwear, apparel, plush, giftware, publishing, décor and more from a wide range of partners including Skechers, Build-A-Bear, MantraBand, Random House Children’s Books, and Oriental Trading Company, among others. As part of the festivities, Dr. Seuss Enterprises will … [Read more...] about Seuss Launches Graduation-Themed Licensing Program
Big Week For Dr. Seuss: Three New Deals And An Anniversary
You just can't keep Dr. Seuss out of the news lately. After getting political conservatives into a fluster last month after cancelling certain Dr. Seuss books for images now considered racially offensive, the children's book brand has seen sales increases and this week announced three new deals. The first slate of deals, announced April 6, celebrates the 50th Anniversary of … [Read more...] about Big Week For Dr. Seuss: Three New Deals And An Anniversary
‘You’re A Mean One, 2020’, Says the Grinch, in Merch Kickoff for Grinchmas
2020 has definitely been the year that stink, stank, stunk, and has left many would-be holiday revelers in a Grinch-y mood, so it's the ideal year to have a Grinch-themed Christmas. That's the thinking behind a major launch by Dr. Seuss Enterprises, which is kicking off a wide slate of activities and products as part of its Grinchmas 2020 campaign. This month on the Dr. Seuss … [Read more...] about ‘You’re A Mean One, 2020’, Says the Grinch, in Merch Kickoff for Grinchmas
M&A & Partnerships
We break down this month's must-know news in mergers, acquisitions, and partnerships. Contact the Editor at karina@plainlanguagemedia.com. Direct contact information is made available through TLL's Licensing Sourcebook Online (subscription required). September 23, 2019 Update To celebrate of World Cleanup Day, Bacardi and environmental non-profit Lonely Whale are upcycling … [Read more...] about M&A & Partnerships