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Dr. Seuss Enterprises

The Grinch Stars In New Version of Clue Board Game

September 13, 2022

By Gary Symons TLL Editor in Chief The game Clue is getting a devilish twist, as players can now set their detective skills on stopping The Grinch from stealing Christmas. Clue: The Grinch is a clever and unprecedented take on the popular board game. Instead of trying to figure out who's committing the crime, players are charged with foiling the Grinch's evil Yuletide … [Read more...] about The Grinch Stars In New Version of Clue Board Game

Trade Shows: Dr. Seuss Unveils Available Licenses for Brand Licensing Europe

July 21, 2022

By Gary Symons TLL Editor in Chief Licensees will find Brand Licensing Europe a good opportunity to approach Dr. Seuss for new licenses, as the brand plans a major CP expansion. Dr. Seuss Enterprises is already one of the world's top licensors and has been a leading children's entertainment company since 1993. The company has turned Dr. Seuss' whimsical drawings and clever … [Read more...] about Trade Shows: Dr. Seuss Unveils Available Licenses for Brand Licensing Europe

Interview: Shannon Spisak On How Dr. Seuss Maintains Its Powerful Brand

May 17, 2022

By Gary Symons TLL Editor in Chief Dr. Seuss is one of those properties that everyone knows instantly. We all read the ridiculously funny rhymes of Cat in the Hat or Green Eggs and Ham, and as parents, read Horton Hears a Who and the classic How the Grinch Stole Christmas to our own children. The author Theodor Seuss Geisel published more than 60 children's books over his … [Read more...] about Interview: Shannon Spisak On How Dr. Seuss Maintains Its Powerful Brand

Dr. Seuss Expands Its Marketing and Licensing Teams

April 12, 2022

The children's entertainment company Dr. Seuss Enterprises has promoted Shannon Spisak to Vice President of Marketing and Communications. As well, Dr. Seuss is further expanding their management team with the new appointments of Vienna Downes, Jimeka Broussard, and Raquel Ojalvo into positions within retail and licensing. Spisak previously held the role of Senior Director of … [Read more...] about Dr. Seuss Expands Its Marketing and Licensing Teams

Literary Licensing: Netflix To Air Five New Series Based on Dr. Seuss

March 16, 2022

Netflix is following the success of its 2019 Green Eggs and Ham series by launching five new Dr. Seuss series and specials. Dr. Seuss Enterprises and Netflix announced they will work together to bring the wild world of the classic kids writer to the screen. The projects include series or specials inspired by Horton Hears a Who!, The Sneetches, One Fish, Two Fish, Red Fish, … [Read more...] about Literary Licensing: Netflix To Air Five New Series Based on Dr. Seuss

Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada

December 8, 2021

In the Dr. Seuss book Oh, The Places You'll Go, you can now add Canada to the list. Dr. Seuss Enterprises is expanding its licensing program to Canada, with new products rolling out through Christmas and the New Year. The new licensing deals cover decor, fashion, toys, food and beverages, and more. These newly brokered deals for the Canadian market include a number of Dr. … [Read more...] about Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada

Seuss Launches Graduation-Themed Licensing Program

May 31, 2021

Dr. Seuss Enterprises is celebrating graduation season with an expansive line up of Oh, The Places You’ll Go! footwear, apparel, plush, giftware, publishing, décor and more from a wide range of partners including Skechers, Build-A-Bear, MantraBand, Random House Children’s Books, and Oriental Trading Company, among others. As part of the festivities, Dr. Seuss Enterprises will … [Read more...] about Seuss Launches Graduation-Themed Licensing Program

Big Week For Dr. Seuss: Three New Deals And An Anniversary

April 7, 2021

You just can't keep Dr. Seuss out of the news lately. After getting political conservatives into a fluster last month after cancelling certain Dr. Seuss books for images now considered racially offensive, the children's book brand has seen sales increases and this week announced three new deals. The first slate of deals, announced April 6, celebrates the 50th Anniversary of … [Read more...] about Big Week For Dr. Seuss: Three New Deals And An Anniversary

‘You’re A Mean One, 2020’, Says the Grinch, in Merch Kickoff for Grinchmas

December 9, 2020

2020 has definitely been the year that stink, stank, stunk, and has left many would-be holiday revelers in a Grinch-y mood, so it's the ideal year to have a Grinch-themed Christmas. That's the thinking behind a major launch by Dr. Seuss Enterprises, which is kicking off a wide slate of activities and products as part of its Grinchmas 2020 campaign. This month on the Dr. Seuss … [Read more...] about ‘You’re A Mean One, 2020’, Says the Grinch, in Merch Kickoff for Grinchmas

M&A & Partnerships

September 23, 2019

We break down this month's must-know news in mergers, acquisitions, and partnerships. Contact the Editor at karina@plainlanguagemedia.com. Direct contact information is made available through TLL's Licensing Sourcebook Online (subscription required). September 23, 2019 Update To celebrate of World Cleanup Day, Bacardi and environmental non-profit Lonely Whale are upcycling … [Read more...] about M&A & Partnerships

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