Netflix is following the success of its 2019 Green Eggs and Ham series by launching five new Dr. Seuss series and specials. Dr. Seuss Enterprises and Netflix announced they will work together to bring the wild world of the classic kids writer to the screen. The projects include series or specials inspired by Horton Hears a Who!, The Sneetches, One Fish, Two Fish, Red Fish, … [Read more...] about Literary Licensing: Netflix To Air Five New Series Based on Dr. Seuss
Dr. Seuss Licensing
Who’s News: Susan Brandt Promoted to CEO at Dr. Seuss Enterprises.
Promotion Comes as the Company Wraps Up Its Highest Revenue Year Ever By Gary Symons TLL Editor in Chief Anyone following stories in TLL about Dr. Seuss Enterprises will know the company has been on a tear of lucrative licensing deals. And as revenues have soared, Dr. Seuss Enterprises announced that its president Susan Brandt is also taking on the role of CEO. Brandt is an … [Read more...] about Who’s News: Susan Brandt Promoted to CEO at Dr. Seuss Enterprises.
Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada
In the Dr. Seuss book Oh, The Places You'll Go, you can now add Canada to the list. Dr. Seuss Enterprises is expanding its licensing program to Canada, with new products rolling out through Christmas and the New Year. The new licensing deals cover decor, fashion, toys, food and beverages, and more. These newly brokered deals for the Canadian market include a number of Dr. … [Read more...] about Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada
Experiential Licensing: Seuss Deal Means You Can Stay in the Grinch’s Cave Near Whoville
By Gary Symons TLL Editor in Chief It's definitely one of the weirder press releases we got this week. First of all, the dateline for the story was from Whoville, which many will know is the home of the Whos and the Grinch from the Dr. Seuss classic How The Grinch Stole Christmas! Secondly, it turns out the Grinch is now joining the sharing economy, and is renting out his … [Read more...] about Experiential Licensing: Seuss Deal Means You Can Stay in the Grinch’s Cave Near Whoville
New Licensees Flock To Dr. Seuss Classics
WILDBRAIN CPLG AND DR. SEUSS ENTERPRISES EXPAND TOP PROPERTIES WITH NEW LICENSING DEALS Licensees apparently love their green eggs with ham, as WildBrain CPLG has announced a bevy of new licensing deals for Dr. Seuss classics. Licensing agency WildBrain says it is further extending the already robust licensing programs for three books controlled by Dr. Seuss Enterprises, … [Read more...] about New Licensees Flock To Dr. Seuss Classics
New Licensees Flock To Dr. Seuss Classics
WILDBRAIN CPLG AND DR. SEUSS ENTERPRISES EXPAND TOP PROPERTIES WITH NEW LICENSING DEALS Licensees apparently love their green eggs with ham, as WildBrain CPLG has announced a bevy of new licensing deals for Dr. Seuss classics. Licensing agency WildBrain says it is further extending the already robust licensing programs for three books controlled by Dr. Seuss Enterprises, … [Read more...] about New Licensees Flock To Dr. Seuss Classics
Dr. Seuss To Unveil Licensing Extravaganza
Dr. Seuss Enterprises says it will be unveiling a massive slate of licensing products and programs at the upcoming Licensing Expo in August. The company says it continues to focus on its core values of promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. "The creative, whimsical world of Dr. … [Read more...] about Dr. Seuss To Unveil Licensing Extravaganza
Random House Partners on Dr. Seuss Schoolbooks
Dr. Seuss has likely taught as many kids to read as anyone on Earth, and now Dr. Seuss Enterprises is getting even deeper into the education business through a partnership with Random House Children's Books. The two companies are collaborating on the publishing and distribution of multi-subject Dr. Seuss Workbooks, a new series for students in preschool through third … [Read more...] about Random House Partners on Dr. Seuss Schoolbooks
Big Week For Dr. Seuss: Three New Deals And An Anniversary
You just can't keep Dr. Seuss out of the news lately. After getting political conservatives into a fluster last month after cancelling certain Dr. Seuss books for images now considered racially offensive, the children's book brand has seen sales increases and this week announced three new deals. The first slate of deals, announced April 6, celebrates the 50th Anniversary of … [Read more...] about Big Week For Dr. Seuss: Three New Deals And An Anniversary