The Licensing Letter

Dreamworks

Licensed Nominations Make Up a Quarter of Nominations for Daytime Emmys

This year's list of nominees for the 44th annual Daytime Emmy Awards are out, and 23 TV shows with current licensing programs have a strong showing—snagging one-forth of nominations overall. The winners in top categories will receive their awards on April 30 from the National Academy of Television Arts & Sciences. Here are the highlights: DreamWorks leads with 18 … [Read more...] about Licensed Nominations Make Up a Quarter of Nominations for Daytime Emmys

M&A And Lawsuits

Jet.com, which was acquired by Walmart for $3.3 billion in September, buys out apparel and accessories site Shoebuy.com for $70 million from IAC. The e-tailer is a direct competitor of Amazon.The United Kingdom Competition & Markets Authority (CMA) approves VTech's acquisition of educational toy firm LeapFrog, stating that the deal will not lead to competition … [Read more...] about M&A And Lawsuits

Who’s News

Open call Looking to hire or be hired? Contact our business development team to feature your listing on TLL. Just want to feature your new hires? Contact editorial. LEGO is getting a new CEO (its first non-Dane!) as Bali Padda takes over from Jorgen Vig Knudstrop, who becomes the company's chairman. As part of the shuffle, Knudstrop will also become chairman of a new entity … [Read more...] about Who’s News

44 Entertainment/Character Brands Make the $100 Million List

Karina Masolova, additional reporting by Glenn Demby and Marcy Magiera Forty-four entertainment/character properties make our list of brands that generate over $100 million in retail sales of licensed merchandise in the U.S. and Canada—accounting for a total of $41 billion in sales worldwide in 2015. See the full list here. Three brands cleared $1 billion in the U.S./Canada … [Read more...] about 44 Entertainment/Character Brands Make the $100 Million List

Preschool: A Passport to the Worldwide Market

By Karina Masolova As one of the first categories in which properties originating outside the U.S. became part of global culture, the worldwide preschool sector essentially provides licensors with a passport to the global licensed consumer products market. The trend is only accelerating as the over-$10 billion market for licensed preschool products expands. See the complete … [Read more...] about Preschool: A Passport to the Worldwide Market

Who’s News

Andrew Cooper is the new President of Sequential Brands Group.HMD global Oy appoints Pekka Rantala CMO. Following NBCUniversal’s acquisition of DreamWorks Animation, Universal Filmed Entertainment Group restructures its management team. Vince Klaseus leads the combined Universal and DreamWorks Animation games, digital and consumer products divisions. Margie Cohn helms the … [Read more...] about Who’s News

The Language of Licensing

By Karina Masolova The language of licensing is slowly shifting to reflect new practices and perceptions. To this end, TLL surveyed our readers to gauge the extent of these changes—and while the implications for the business are not necessarily immediate or obvious, they run deep and true. Walking the floor of Licensing Expo 2016, it was clear that there exists a strict … [Read more...] about The Language of Licensing

With VR, Top Entertainment Properties Weave a Web Around Fans

Virtual reality technology is giving entertainment licensors a way to immerse fans more fully in their favorite franchises, with perennial properties including Shrek and Star Wars positioned to reach fans in three dimensions. DreamWorks Animation has entered into a deal with visual effects house Digital Domain to produce VR experiences with popular DWA characters, including … [Read more...] about With VR, Top Entertainment Properties Weave a Web Around Fans

Turtles, Trolls and Other Movie Licenses That Will Challenge Star Wars This Year

By Marcy Magiera With Star Wars: The Force Awakens closing in on $2 billion in global ticket sales and continuing to topple box-office records on an almost daily basis a month after its opening, it's clear the latest installment in the sci-fi epic will continue to drive licensed merchandise sales throughout 2016—and beyond. Once The Force Awakens leaves theaters, there … [Read more...] about Turtles, Trolls and Other Movie Licenses That Will Challenge Star Wars This Year

Place-based Strategy Getting DreamWorks Where it Wants to Go

By Marcy Magiera DreamWorks Animation (DWA) must be as happy as, well, an ogre in a swamp with its strategy to exploit Shrek, Hiccup, Oh, Alex and other characters in location-based licensing. As its DreamWorks DreamPlace holiday attractions roll out in malls across the U.S. and London, the movie studio reported that its consumer product revenues more than doubled in the third … [Read more...] about Place-based Strategy Getting DreamWorks Where it Wants to Go