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Turtles, Trolls and Other Movie Licenses That Will Challenge Star Wars This Year

Disney’s new wave of licensed products for Star Wars: The Force Awakens may help the property maintain dominance at retail, but it won’t be without hardy competition…

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Place-based Strategy Getting DreamWorks Where it Wants to Go

DreamWorks Animation (DWA) must be as happy as, well, an ogre in a swamp with its strategy to exploit Shrek, Hiccup, Oh, Alex and other characters in…

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Star Wars Demonstrates Power of Franchises for Licensing, Theaters

As this story was being written and The Licensing Letter’s semi-annual chart of movies with licensing potential compiled, Star Wars: The Force Awakens was breaking advance ticket sales records two months ahead of its Dec. 18 opening. It’s testament to the power of what may be the world’s most recognizable franchise, but also to the power of franchises in general, who maintain their dominance in our latest chart of upcoming movies with licensing potential…

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Internet Changes Dynamics of Kids’ TV

For content owners, the age of Internet TV means more outlets for their programs on subscription services including Netflix, Amazon and Hulu, creating increased exposure and possibly a longer lifecycle in TV and licensing for properties that have their primary exposure on traditional broadcast or cable networks…

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What’s Hot & What’s Not in 2015 Licensed Entertainment Property Sales

‘Tis the season for corporate earnings reports. Highlights from major entertainment licensors Disney, DreamWorks and Time Warner:…


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DreamWorks Line Pairs Toons & Designers

DreamWorks Animation has teamed with famous fashion designers for Character Clash, a limited edition apparel line featuring an iconic character from the world of comics and cartoons…

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Licensing Silver Lining for DreamWorks

Consumer products licensing was the bright spot in a challenging 2014 for DreamWorks Animation, which saw its films Penguins of Madagascar and Mr. Peabody and Sherman under-perform in theaters. Consumer product revenue rose 77.5% to $22.1 million in the fourth quarter, while segment gross profit rose to $6.1 million due to higher sales of the studio’s merchandise, location-based entertainment and retail development businesses…

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Experiential Licensing

Variations on a Retail Theme

Five years ago, Toys ‘R’ Us opened 350 holiday express pop-up stores during the fourth quarter. The program was vastly scaled back the following year and has pretty much disappeared. And while TRU wasn’t the first to implement a pop-up concept, its efforts in 2009 gave rise to a wide array of much smaller—often single-unit pop-ups—that have been as much about promotion as sales…

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Licensing by the Numbers

Iconix: Owning (and Licensing) is Believing

Iconix has $750 million in go-forward guaranteed minimum royalties for 2015, excluding renewals, the company reported in the course of its analysts’ call following release of its third-quarter 2014 results…

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