By Gary Symons TLL Editor in Chief The annual Macy's parade is as much a part of an American Thanksgiving as turkey, stuffing and cranberry sauce. This year the parade is getting new floats, balloons, and brands taking part in this beloved tradition, including the appearance of the character Goku from the anime franchise Dragon Ball. “We’re thrilled to celebrate the … [Read more...] about All The Global Brands Taking Part in Macy’s Thanksgiving Parade
Elf on the Shelf
Rachel Lowe Develops Board Game for Elf on the Shelf
Just in time for Christmas, British board game designer Rachel Lowe is creating a new game for The Lumistela Company's much-loved The Elf on the Shelf property. “I love Christmas and I am absolutely delighted to be working with The Elf on the Shelf to create a range of products that any child will love to have this Christmas," said Lowe. "Every year parents come up with … [Read more...] about Rachel Lowe Develops Board Game for Elf on the Shelf
Christmas 2020 a Busy Season for Kid’s Book Character ‘Elf on the Shelf’
The wildly popular Elf on the Shelf book is gaining more traction in international markets this year, as Merchantwise Licensing has snapped up rights to the 14 million copy bestseller. As well, Kellogs is again bringing out an Elf on the Shelf cereal for the holiday season, and Netflix inked a deal to bring to bring the blue-eyed elf to its streaming service. The Elf on the … [Read more...] about Christmas 2020 a Busy Season for Kid’s Book Character ‘Elf on the Shelf’