By Allison Watkinson TLL Reporter Gaylord Hotels and WBDGE are introducing an experiential collaboration that will bring licensed DC Superheroes and Villains to select Gaylord locations. Officially launching in May 2025, the DC Summer partnership offers guests more than a dozen themed experiences through participating Gaylord Hotels. These experiences will include … [Read more...] about Gaylord Hotels Unveils DC Summer with WBDGE
Experiential Entertainment
WBD Launches a Cohesive New Global Experiences Division
By Allison Watkinson TLL Reporter Warner Bros. Discovery (WBD) has launched a new division for the company’s experiential entertainment and licensing projects called Warner Bros. Discovery Global Experiences. Warner Bros. Discovery Global Experiences was created as a combination of the company’s Global Themed Entertainment and Studio Tours & Retail teams to form a single … [Read more...] about WBD Launches a Cohesive New Global Experiences Division
Hasbro and Secret Location Dazzle with Lite-Brite Illuminarium Exhibit
By Allison Watkinson TLL Reporter Hasbro has partnered with Secret Location to launch a licensed Lite-Brite: Worlds of Wonder show at the Illuminarium in Las Vegas. Lite-Brite is a creative toy brand from Hasbro that uses translucent multi-colored pegs, a light source, black paper and a peg board so that users can create light-based art designs. “For more than 50 years, … [Read more...] about Hasbro and Secret Location Dazzle with Lite-Brite Illuminarium Exhibit
McDonald’s Launches WcDonald’s Promotion for Anime and Manga Fans
By Allison Watkinson TLL Reporter McDonald's is launching a new anime and manga inspired WcDonald's promotional initiative that includes limited-edition products, packaging, animations, store events and more. "Anime is a huge part of today's culture, and we love that our fans have been inviting us into the conversation for years," said McDonald's USA CMO, Tariq Hassan. "The … [Read more...] about McDonald’s Launches WcDonald’s Promotion for Anime and Manga Fans
Experiential Licensing: PortAventura World and Sony Pictures Launch Attraction Based On Uncharted Franchise
By Allison WatkinsonTLL ReporterPortAventura World and Sony Pictures Entertainment have launched a licensed roller coaster attraction based on the action movie and video game franchise, Uncharted. "This attraction is the outcome of a pivotal agreement with an industry giant in entertainment, Sony Pictures," said PortAventura World managing director, David García. "The alliance … [Read more...] about Experiential Licensing: PortAventura World and Sony Pictures Launch Attraction Based On Uncharted Franchise
Who’s News: Falcon’s Beyond Promotes Simon Philips To Company President
By Allison WatkinsonTLL ReporterFalcon’s Beyond has promoted senior advisor Simon Philips to the newly-created position of company president. As the new company president, Philips has relocated to Falcon’s Beyond's headquarters in Orlando and now reports directly to the company's CEO, Cecil D. Magpuri.“When I became senior advisor to the board last year, I commented that … [Read more...] about Who’s News: Falcon’s Beyond Promotes Simon Philips To Company President
Interview: Innovation & Licensing Drive Growth for Falcon’s Beyond
By Gary Symons TLL Editor in Chief When the COVID-19 pandemic was first announced by the WHO in 2020, among the first corporate victims were those businesses that relied on in-person attendance. Among the hardest hit of all sectors were theme parks and other forms of experiential entertainment; in short, anything that relied on people travelling or showing up to a location … [Read more...] about Interview: Innovation & Licensing Drive Growth for Falcon’s Beyond