By Gary Symons TLL Editor in Chief The apparel retailer H&M has launched the Loooptopia Experience on Roblox, promoting sustainable fashion choices. The program interweaves the two major trends in fashion today, the first being the drive to make fashion more sustainable, and the second to take part in the growing world of virtual fashion in the … [Read more...] about H&M’s Loooptopia Collab With Roblox to Encourage Fashion Recycling
Fashion Licensing
Isaac Mizrahi Sparkles in Jewelry Partnership with E&H Collection
By Gary Symons TLL Editor in Chief The celebrated New York designer Isaac Mizrahi has partnered with E&H Collection to design, develop and distribute fine jewelry, in a multi-year agreement. The deal was brokered by Starwood Brands; a brand licensing agency that represents top-tier manufacturers in their licensing partnerships. The deal brings together E&H … [Read more...] about Isaac Mizrahi Sparkles in Jewelry Partnership with E&H Collection
Haribo and Falke Release Sweet, Sustainable Socks
By Allison Watkinson TLL Reporter IMG has brokered a licensing partnership between Haribo and Falke for a co-branded sustainable sock collection. Haribo is a global confectionary manufacturer that is based in Germany. The company is best-known for the Haribo Goldbear candy brand which has been in production since 1960. Haribo products are currently available in more than … [Read more...] about Haribo and Falke Release Sweet, Sustainable Socks
Sweet Smell of Success Leads to New Dolly Parton Fragrance Lines
By Allison Watkinson TLL Reporter Dolly Parton and ScentBeauty are continuing their licensing partnership with new fragrance product releases for the holiday season. “I am so happy about the embrace we’ve had with our Scent From Above fragrance launch last year,” said Parton. “That success has allowed me to experiment with new scents and bring different, inspiring … [Read more...] about Sweet Smell of Success Leads to New Dolly Parton Fragrance Lines
Designer Ellie Whittaker Secure D2R Deal with Best&Less
By Allison Watkinson TLL Reporter The brand extension agency Asembl has secured a direct-to-retail licensing partnership for Ellie Whittaker with the Australian fashion retailer, Best&Less. The partnership with Best&Less will see Ellie Whittaker’s signature designs ranged across apparel and accessory categories for the affordable fashion retailer. Best&Less … [Read more...] about Designer Ellie Whittaker Secure D2R Deal with Best&Less
Pretty Green Turns Out Rockin’ Fashions for Subbuteo
By Allison Watkinson TLL Reporter The apparel and accessories brand Pretty Green has partnered with the British football tabletop game Subbuteo for a co-branded product range. The licensed collection consists of a track-top, a bucket hat, a key ring, a collectible figurine, a co-branded tabletop game, and four different styles of t-shirts. The collection will launch in the … [Read more...] about Pretty Green Turns Out Rockin’ Fashions for Subbuteo
Cosmo Partners With Vitality on First Athleisure Collection
By Allison Watkinson TLL Reporter The global women's media brand Cosmopolitan has partnered with the apparel brand Vitality for a licensed athleisure collection. The collaboration between Cosmopolitan and Vitality was brokered by Cosmopolitan’s global licensing agency, IMG, and is the first time Cosmo has partnered on an activewear collection. Vitality is an athleisure … [Read more...] about Cosmo Partners With Vitality on First Athleisure Collection
Frida Kahlo-Inspired Fashion Collection on Shein
By Gary Symons TLL Editor in Chief SHEIN has partnered with the Frida Kahlo Corporation and OEG Latino to release a licensed fashion collection based on the Mexican painter and revolutionary. The Frida Kahlo Corporation owns the trademark rights and interests to the name Frida Kahlo worldwide. It uses the trademark rights as a vehicle for selling licensed merchandise across … [Read more...] about Frida Kahlo-Inspired Fashion Collection on Shein
The Florence by Mills Brand Launches Fashion Collection on ABOUT YOU
By Allison WatkinsonTLL Reporter IMG has signed an exclusive licensing deal between the fashion brand, Florence by Mills, and the ecommerce platform, ABOUT YOU. Established by actress, producer, and entrepreneur Millie Bobby Brown in 2019, the Florence by Mills brand specializes in skincare and color cosmetic products that are easy to use and affordably priced. The … [Read more...] about The Florence by Mills Brand Launches Fashion Collection on ABOUT YOU
Fashion Licensing: Popeye and Olive Oyl Hit the Milan Catwalk
King Features and fashion partner Iceberg unveiled the retail launch of a new capsule collection in the Italian fashion capital of Milan. The collaborators say the first collection was unveiled during Fashion Week with an innovative marketing campaign in Milan, Berlin, New York and Paris. This latest collection is also getting the star treatment with its Milan launch. The … [Read more...] about Fashion Licensing: Popeye and Olive Oyl Hit the Milan Catwalk