Allison Watkinson TLL Reporter Perry Ellis International (PEI) is expanding their existing licensing agreement with Bespoke Fashion to include Perry Ellis and Original Penguin branded dress shirts. Founded in 2012, Bespoke Fashion is a premium made-to-order men's fashion company that specializes in designing neckties, hosiery, dress shirts, accessories and more. The … [Read more...] about Perry Ellis Expands Agreement with Bespoke Fashion for Dress Shirts
Fashion Licensing
Fashion: Perry Ellis Signs New Licensing Deals For Its Farah Brand
TLL Staff The global fashion house Perry Ellis International has signed a licensing with Baird Group Ltd. to oversee the European license for Farah Tailoring. The Farah Tailoring division of Perry Ellis features fashionable sport jackets, sharp suit separates, and modern formalwear. Farah Tailoring collection caters to a fashionable clientele who are looking to elevate … [Read more...] about Fashion: Perry Ellis Signs New Licensing Deals For Its Farah Brand
Perry Ellis Enters Into Timely Deal For Watches and Jewelry
By Allison Watkinson TLL Reporter The fashion brand Perry Ellis has secured a strategic partnership with Concepts In Time for a licensed men's watch and jewelry collection. Concepts In Time is a US-based product manufacturing company that specializes in watches, accessories and home décor. "We are extremely excited to partner with Perry Ellis, a brand known for its … [Read more...] about Perry Ellis Enters Into Timely Deal For Watches and Jewelry
Pacsun and The Met Combine Art and Fashion
By Gary Symons TLL Editor in Chief Pacsun and The Metropolitan Museum of Art are building on their collaboration with their new Greek and Roman Collection, brokered by The Met’s global exclusive licensing agency, Beanstalk. "This remarkable release signifies the fourth chapter in the collaborative journey, ushering in an enticing new era of art-inspired fashion," the … [Read more...] about Pacsun and The Met Combine Art and Fashion
Mergers: SHEIN Buys Interest in Forever21 Parent Company SPARC
By Gary Symons TLL Editor in Chief Above photo by Hans Olav Lien SHEIN and Authentic Brands Group have announced a major strategic partnership involving the US fashion brand Forever 21. The deal is between SHEIN and SPARC Group Holdings II LLC, which is the direct parent company for Forever 21, and combines one of the world's leading online retailers with one of the … [Read more...] about Mergers: SHEIN Buys Interest in Forever21 Parent Company SPARC
CHEETOS Mac ‘N Cheese and Macramé Designer Coral Castillo Launch Cheesy New Collection
By Allison WatkinsonTLL ReporterCHEETOS Mac 'N Cheese has partnered with macramé artist Coral Castillo for a limited-edition fashion collection.The CHEETOS Mac 'N Cheese x Coral Castillo MAC'ramé Collection includes MAC-Top Sneakers and a Fanny MAC waist bag.The items are available in orange, green and red colorways that are inspired by the Bold & Cheesy, Cheesy Jalapeño, … [Read more...] about CHEETOS Mac ‘N Cheese and Macramé Designer Coral Castillo Launch Cheesy New Collection
Authentic Brands Group Partners With Peerless Clothing For Vince Fashion Brand
By Allison WatkinsonTLL ReporterAuthentic Brands Group has entered a long-term licensing partnership with Peerless Clothing International for the luxury fashion brand, Vince. Per the the terms of the agreement, Peerless will be responsible for designing, manufacturing and distributing Vince’s men’s clothing, dress shirts, neckwear and accessories across the U.S. and … [Read more...] about Authentic Brands Group Partners With Peerless Clothing For Vince Fashion Brand
Sprayground Creates Backpacks Based on Reese’s Peanut Butter Cups
By Allison Watkinson TLL Reporter Hershey and Sprayground have released a licensed backpack based on the Reese’s Peanut Butter Cup candy brand. Sprayground is a streetwear fashion brand that designs high-quality backpacks, accessories, and apparel. Sprayground first captured worldwide attention when the ‘Hello My Name Is’ backpack debuted over 13 years ago. Sprayground … [Read more...] about Sprayground Creates Backpacks Based on Reese’s Peanut Butter Cups
Transport for London in Apparel Partnership With London Spirit Cricket Team
By Allison Watkinson TLL Reporter London Spirit and Transport for London have entered an exclusive apparel partnership ahead of the third edition of The Hundred cricket sports tournament. London Spirit is a professional 100-ball men's and women's cricket team based in North London. The team represents the counties of Middlesex, Essex and Northamptonshire in The Hundred … [Read more...] about Transport for London in Apparel Partnership With London Spirit Cricket Team
Jewel Appointed Exclusive Licensing Agent for SCOUT
By Gary Symons TLL Editor in Chief Jewel has been named the exclusive licensing agent for SCOUT. SCOUT was co-founded by Deb Waterman Johns and her husband Ben Johns in 2004, and is known for designing stylish tote bags for women. “We are excited to partner with Jewel to bring the SCOUT brand into new product categories and expand our audience,” said Deb Waterman … [Read more...] about Jewel Appointed Exclusive Licensing Agent for SCOUT