By Allison Watkinson TLL Reporter Hershey and Sprayground have released a licensed backpack based on the Reese’s Peanut Butter Cup candy brand. Sprayground is a streetwear fashion brand that designs high-quality backpacks, accessories, and apparel. Sprayground first captured worldwide attention when the ‘Hello My Name Is’ backpack debuted over 13 years ago. Sprayground … [Read more...] about Sprayground Creates Backpacks Based on Reese’s Peanut Butter Cups
Fashion Licensing
Transport for London in Apparel Partnership With London Spirit Cricket Team
By Allison Watkinson TLL Reporter London Spirit and Transport for London have entered an exclusive apparel partnership ahead of the third edition of The Hundred cricket sports tournament. London Spirit is a professional 100-ball men's and women's cricket team based in North London. The team represents the counties of Middlesex, Essex and Northamptonshire in The Hundred … [Read more...] about Transport for London in Apparel Partnership With London Spirit Cricket Team
Jewel Appointed Exclusive Licensing Agent for SCOUT
By Gary Symons TLL Editor in Chief Jewel has been named the exclusive licensing agent for SCOUT. SCOUT was co-founded by Deb Waterman Johns and her husband Ben Johns in 2004, and is known for designing stylish tote bags for women. “We are excited to partner with Jewel to bring the SCOUT brand into new product categories and expand our audience,” said Deb Waterman … [Read more...] about Jewel Appointed Exclusive Licensing Agent for SCOUT
Royal Horticultural Society Licenses Threadbare Apparel Collection
The first range—designed for women—will launch in time for RHS Flower Show Tatton Park in July By Allison Watkinson TLL Reporter The Royal Horticultural Society (RHS) has announced the appointment of Threadbare, a family-run fashion house, to produce a range of apparel. The new lines will include apparel collections for women, men, children and—in a first for the … [Read more...] about Royal Horticultural Society Licenses Threadbare Apparel Collection
Mr. Potato Head: Haute Couture for a Hot Potato From Anya Hindmarch
By Allison Watkinson TLL Reporter Hasbro has partnered with the Anya Hindmarch fashion label for a licensed Mr. Potato Head capsule collection. Anya Hindmarch is a UK-based fashion label that specializes in creating luxury, organization-focused accessories using textured leather and other high-quality materials. “A true pop culture icon with fans across generations, … [Read more...] about Mr. Potato Head: Haute Couture for a Hot Potato From Anya Hindmarch
Loungefly and Lucasfilm Partner For Out Of This World Star Wars Collection
By Allison WatkinsonTLL ReporterFunko's Loungefly brand has partnered with Lucasfilm for a new apparel and accessories collection for the Star Wars brand.Loungefly is pop-culture fashion lifestyle brand that designs products that are inspired by entertainment IPs and professional sports teams. Since Loungefly was acquired by Funko in 2017, the brand has expanded to include the … [Read more...] about Loungefly and Lucasfilm Partner For Out Of This World Star Wars Collection
Who’s News: Lids Promotes Bob Durda to President
By Allison Watkinson TLL Reporter Lids Sports Group has officially appointed long-time employee Bob Durda as the company's new president. Lids Sports Group is a sports retailer that offers officially-licensed and branded headwear, apparel and accessories for sports fans. It is among the largest licensees in the world for licensed apparel, and particularly for hats and … [Read more...] about Who’s News: Lids Promotes Bob Durda to President
Fashion: Cronus Global Says ‘I Do’ to Representing Justina McCaffrey
By Allison Watkinson TLL Reporter The Cronus Global licensing agency has been appointed to represent the Justina McCaffrey Lifestyle brand across all product categories. Justina McCaffrey is a Canadian fashion designer who specializes in high-quality, couture wedding dresses. Over the last three decades, the Justina McCaffrey bridalwear brand has gained attention … [Read more...] about Fashion: Cronus Global Says ‘I Do’ to Representing Justina McCaffrey
ALDO Group to Develop Licensed Line for Ted Baker
By Allison Watkinson TLL Reporter Authentic Brands Group has secured a long-term agreement with the ALDO Group to develop licensed products for the Ted Baker brand. Ted Baker is a high-end British apparel company that specializes in branded shirts, suits, dresses, and more. The company was acquired by Authentic Brands Group in 2022. “We have chosen The ALDO Group for … [Read more...] about ALDO Group to Develop Licensed Line for Ted Baker
Sofas & Stuff Launches the Lindley Collection With RHS
By Allison Watkinson TLL Reporter RHS and Sofas & Stuff are launching a new licensed collection of home decoration fabrics featuring assets from the RHS Lindley Collections. Founded in 1804, the Royal Horticultural Society is the UK’s largest gardening charity. The RHS provides garden shows, scientific research, library collections, educational initiatives, and … [Read more...] about Sofas & Stuff Launches the Lindley Collection With RHS