By Allison Watkinson
The fashion brand Perry Ellis has secured a strategic partnership with Concepts In Time for a licensed men’s watch and jewelry collection.
Concepts In Time is a US-based product manufacturing company that specializes in watches, accessories and home décor.
“We are extremely excited to partner with Perry Ellis, a brand known for its cutting-edge fashion sense and quality,” said Concepts In Time VP, Steven Cohen. “This collaboration represents a harmonious blend of our respective strengths, and we are confident that the collection will captivate retailers, watch enthusiasts, and fashion aficionados alike.”
Owned by Perry Ellis International (PEI), the Perry Ellis men’s lifestyle brand is based on styles popularized by the late American fashion designer Perry Ellis.
PEI is a global company that designs, distributes and licenses a broad range of branded apparel, accessories and fragrances.
“The fusion of Perry Ellis’s sophisticated design aesthetic and Concepts In Time Watches’ expertise has led to the development of time pieces for the Always Ready Perry Ellis Man,” said Perry Ellis International CEO, Oscar Feldenkreis. “This collection is not just about accessorizing; it’s about making a statement, telling a story, and leaving a lasting impression.”
The Perry Ellis x Concepts In Time collection will be available for purchase at a variety of department stores, travel retail outlets and more beginning on Father’s Day 2024.
The licensing partnership between Perry Ellis and Concepts In Time extends through 2029.
Additional co-branded collections from the companies are expected throughout the course of the partnership.