Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs Q&A with Ross Misher, CEO of Brand Central As the licensing landscape continues to evolve, Brand Central has remained at the forefront — particularly in the food and beverage space, where they’ve pioneered some of the most strategic yet buzz-worthy and unexpected … [Read more...] about Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs
Food and Beverage Licensing
Jel Sert and Crayola Launch Dandelion Fla-Vor-Ice Bar
By Allison Watkinson TLL Reporter Jel Sert and Crayola have launched a licensed flavor for the Fla-Vor-Ice brand that is inspired by the retired crayon color, Dandelion. The limited-edition Dandelion freezer bar was developed in Jel Sert's R&D lab alongside eight students from Wegner Elementary School in West Chicago. "Crayola has always encouraged kids to express … [Read more...] about Jel Sert and Crayola Launch Dandelion Fla-Vor-Ice Bar
Krispy Kreme Soars with DC Superhero Doughnuts
By Allison Watkinson TLL Reporter Krispy Kreme and WBDGCP are launching a licensed Hungry for Heroes doughnut collection inspired by famous DC Super Heroes. Available for a limited-time, the Hungry for Heroes doughnut collection features three designs based on Wonder Woman, Superman and Batman. The Wonder Woman doughnut is an Original Glazed that is dipped in red … [Read more...] about Krispy Kreme Soars with DC Superhero Doughnuts
Surge Brands Selected to Drive Whirly Pop’s Licensing Expansion
By Allison Watkinson TLL Reporter Surge Brands has been appointed by Adams & Brooks to serve as the exclusive licensing agent for Whirly Pop's global consumer products program. Owned by Adams & Brooks, Inc., Whirly Pop is a long-standing global confectionary brand that offers large, fruity lollipops with a rainbow spiral shape. The new representation partnership … [Read more...] about Surge Brands Selected to Drive Whirly Pop’s Licensing Expansion
World of Coffee Launches Licensed Blend for I Love NY
By Allison Watkinson TLL Reporter World of Coffee has introduced an officially licensed 'I LOVE NY' coffee collection in partnership with the NY Department of Economic Development. The first licensed product to debut features a proprietary blend of ground, medium-roast coffee that is crafted with 100% Arabica beans. Following the medium roast offering, World of … [Read more...] about World of Coffee Launches Licensed Blend for I Love NY
Point Reyes and Golden State Cider Launch Cheesy Retail Campaign
By Allison Watkinson TLL Reporter Point Reyes Farmstead has partnered with Golden State Cider for a collaborative retail campaign called Ciders & Sliders. The Ciders & Sliders campaign includes a wide variety of activations like in-store retail promotions, live experiences, digital content, sweepstakes, chef-created recipes and more. Taking place throughout … [Read more...] about Point Reyes and Golden State Cider Launch Cheesy Retail Campaign
Cinnamon Toast Crunch and Pit Viper Create Co-Branded Sunglasses
By Allison Watkinson TLL Reporter General Mills and Pit Viper recently launched a collaborative partnership for limited-edition sunglasses inspired by Cinnamon Toast Crunch. Debuted on June 3, the co-branded eyewear featured the signature colors and Cinnaswirl patterns of Cinnamon Toast Crunch combined with Pit Viper's style and silhouette. Inspired by fashion trends from … [Read more...] about Cinnamon Toast Crunch and Pit Viper Create Co-Branded Sunglasses
Dirty Dough Unleashes Cookie Collab with Nerds Candy
By Allison Watkinson TLL Reporter Dirty Dough has launched a licensing partnership with Ferrara Candy Company for a gourmet stuffed cookie that features Nerds candy. Covered in the brand's colorful and crunchy candy, the Nerds Sugar Crush menu item has a sugar cookie base that is filled with vanilla crème, topped with vibrant pink frosting and sprinkled with Nerds Rainbow … [Read more...] about Dirty Dough Unleashes Cookie Collab with Nerds Candy
Noodles & Company Brings Food Network Favorites to New Menu
By Allison Watkinson TLL Reporter Noodles & Company has partnered with the Food Network for a curated menu that features Food Network Favorites entrees. The licensing partnership had culinary experts at the Food Network evaluate the restaurant brand's recently reimagined menu and select four dishes to label as official Food Network Favorites. "Food Network knows food, … [Read more...] about Noodles & Company Brings Food Network Favorites to New Menu
Jeni’s Ice Creams Launches Tasty Partnership with Goose
By Allison Watkinson TLL Reporter Jeni's Splendid Ice Creams' has teamed up with the Goose rock band for a licensed flavor called Goose Tracks. The limited-edition ice cream features a blend of red raspberries and blackberries, with layers of bittersweet chocolate flakes. Designed to promote Goose's latest album, Everything Must Go, the licensed ice cream pint features … [Read more...] about Jeni’s Ice Creams Launches Tasty Partnership with Goose