By Allison Watkinson TLL Reporter World of Coffee has introduced an officially licensed 'I LOVE NY' coffee collection in partnership with the NY Department of Economic Development. The first licensed product to debut features a proprietary blend of ground, medium-roast coffee that is crafted with 100% Arabica beans. Following the medium roast offering, World of … [Read more...] about World of Coffee Launches Licensed Blend for I Love NY
Food and Beverage Licensing
Point Reyes and Golden State Cider Launch Cheesy Retail Campaign
By Allison Watkinson TLL Reporter Point Reyes Farmstead has partnered with Golden State Cider for a collaborative retail campaign called Ciders & Sliders. The Ciders & Sliders campaign includes a wide variety of activations like in-store retail promotions, live experiences, digital content, sweepstakes, chef-created recipes and more. Taking place throughout … [Read more...] about Point Reyes and Golden State Cider Launch Cheesy Retail Campaign
Cinnamon Toast Crunch and Pit Viper Create Co-Branded Sunglasses
By Allison Watkinson TLL Reporter General Mills and Pit Viper recently launched a collaborative partnership for limited-edition sunglasses inspired by Cinnamon Toast Crunch. Debuted on June 3, the co-branded eyewear featured the signature colors and Cinnaswirl patterns of Cinnamon Toast Crunch combined with Pit Viper's style and silhouette. Inspired by fashion trends from … [Read more...] about Cinnamon Toast Crunch and Pit Viper Create Co-Branded Sunglasses
Dirty Dough Unleashes Cookie Collab with Nerds Candy
By Allison Watkinson TLL Reporter Dirty Dough has launched a licensing partnership with Ferrara Candy Company for a gourmet stuffed cookie that features Nerds candy. Covered in the brand's colorful and crunchy candy, the Nerds Sugar Crush menu item has a sugar cookie base that is filled with vanilla crème, topped with vibrant pink frosting and sprinkled with Nerds Rainbow … [Read more...] about Dirty Dough Unleashes Cookie Collab with Nerds Candy
Noodles & Company Brings Food Network Favorites to New Menu
By Allison Watkinson TLL Reporter Noodles & Company has partnered with the Food Network for a curated menu that features Food Network Favorites entrees. The licensing partnership had culinary experts at the Food Network evaluate the restaurant brand's recently reimagined menu and select four dishes to label as official Food Network Favorites. "Food Network knows food, … [Read more...] about Noodles & Company Brings Food Network Favorites to New Menu
Jeni’s Ice Creams Launches Tasty Partnership with Goose
By Allison Watkinson TLL Reporter Jeni's Splendid Ice Creams' has teamed up with the Goose rock band for a licensed flavor called Goose Tracks. The limited-edition ice cream features a blend of red raspberries and blackberries, with layers of bittersweet chocolate flakes. Designed to promote Goose's latest album, Everything Must Go, the licensed ice cream pint features … [Read more...] about Jeni’s Ice Creams Launches Tasty Partnership with Goose
Papa Johns and Shaquille O’Neal Bring Back Shaq-a-Roni Pizza
By Allison Watkinson TLL Reporter Papa Johns and Shaquille O’Neal are relaunching the licensed Shaq-a-Roni pizza as a full-time menu item at the company's restaurants. Originally launched as a limited-time offering in 2020, the Shaq-a-Roni pizza is an XL pizza made with Papa Johns fresh, original dough that is topped with over half a pound of cheese and extra … [Read more...] about Papa Johns and Shaquille O’Neal Bring Back Shaq-a-Roni Pizza
HI-CHEW and Menchie’s Launch New Frozen Yogurt Collab
By Allison Watkinson TLL Reporter Morinaga America and Menchie's are launching a limited-edition HI-CHEW frozen yogurt flavor as part of their long-standing licensing partnership. Inspired by the Blue Hawaii candy from HI-CHEW's Fantasy Mix, the licensed frozen yogurt features a blend of sweet citrus and juicy pineapple fruit flavors. The new offering is created with … [Read more...] about HI-CHEW and Menchie’s Launch New Frozen Yogurt Collab
Home Chef Cooks Licensed Meals with Grillo’s Pickles and Tucson Foods
By Allison Watkinson TLL Reporter Home Chef is launching new licensed meal options in partnership with Grillo's Pickles and Tucson Foods as part of its updated summer line-up. Available until September 1, Grillo's Pickles and Home Chef have debuted a limited-edition ready-to-bake Pickle Pizza meal. The new Pickle Pizza features toppings like mozzarella cheese, pulled pork, … [Read more...] about Home Chef Cooks Licensed Meals with Grillo’s Pickles and Tucson Foods
Rich’s Debuts Baileys Partnership at IDDBA 2025
By Allison Watkinson TLL Reporter Rich's and Diageo are showcasing their new Baileys licensing partnership at the 2025 International Dairy Deli Bakery Association (IDDBA) conference. Located at booth #2425, Rich's will give IDDBA attendees a first look at its new portfolio of Baileys branded products, while also featuring live demonstrations and experiences. Featuring a … [Read more...] about Rich’s Debuts Baileys Partnership at IDDBA 2025