By Allison Watkinson TLL Reporter Kraft Heinz has partnered with influencer Nick Sturniolo to release licensed Kool-Aid lip balm under his Space Camp Wellness brand. Inspired by Kool-Aid beverages, this new partnership will add three limited-edition scents to the brand's collection of jumbo-sized lip balms. The limited-edition scents will be based on the drink brand's blue … [Read more...] about Kool-Aid and Space Camp Wellness Launch Licensed Lip Balm
Food and Beverage Licensing
It’s ‘Smoothie Sailing’ for Jamba x Jel Sert Beverage Collaboration
By Gary Symons TLL Editor in Chief In a juicy move shaking up the beverage aisle, The Jel Sert Company has teamed up with smoothie giant Jamba to launch Jamba Singles To Go!, a new line of powdered drink sticks inspired by Jamba’s iconic smoothie flavors. This collaboration marks Jamba’s first foray into the fast-growing stick-pack drink category, delivering the brand’s … [Read more...] about It’s ‘Smoothie Sailing’ for Jamba x Jel Sert Beverage Collaboration
WeightWatchers and DB Foods Partner on Some Lean and Mean Protein
TLL Staff Photo Courtesy of DB Foods Top British meat wholesaler DB Foods has partnered with WeightWatchers to launch a new range of ready-to-cook protein products aimed at health-conscious consumers. The collaboration marks a move by both companies to meet growing consumer demand for convenient, nutritious meal options. The WeightWatchers-branded line, developed in … [Read more...] about WeightWatchers and DB Foods Partner on Some Lean and Mean Protein
Kool-Aid and Nike Mix Up Flavorful Footwear with Ja Morant
By Allison Watkinson TLL Reporter Kool-Aid and Nike have launched a licensing collaboration with NBA star Ja Morant for two limited-edition custom sneaker drops. Adding to Nike's existing line of Ja Morant products, the company's product development team drew inspiration from Morant’s favorite Kool-Aid flavors for the design of the licensed sneakers. “I remember my grandma … [Read more...] about Kool-Aid and Nike Mix Up Flavorful Footwear with Ja Morant
CAA Tapped to Expand Anheuser-Busch Global Licensing Program
TLL Staff CAA Brand Management has been named the global licensing agency for Anheuser-Busch, expanding its longtime relationship with the brewing giant. The announcement signals a renewed push to take Anheuser-Busch’s brand portfolio beyond the beer aisle, and into a frothy mix of consumer product categories around the world. As part of the agreement, CAA Brand Management … [Read more...] about CAA Tapped to Expand Anheuser-Busch Global Licensing Program
Duke’s Mayo and Mason Hereford Cook Up Co-Branded Kitchen Tools
By Allison Watkinson TLL Reporter Duke's Mayonnaise and Chef Mason Hereford have launched a co-branded kitchen tool set inspired by Hereford's Turkey and the Wolf restaurant. "This collab has been a longtime coming," said Hereford. "Duke's is not just my go-to mayo, it's an essential ingredient in my kitchen. As a standalone, I slather it on tomato sandwiches and dip … [Read more...] about Duke’s Mayo and Mason Hereford Cook Up Co-Branded Kitchen Tools
Waterloo Sparkling Water and Guy Fieri Launch Fruity Beverage Collection
By Allison Watkinson TLL Reporter Waterloo Sparkling Water and Guy Fieri's Flavortown have launched a licensing partnership to introduce three limited-edition beverages. Crafted by Waterloo, the licensed beverages are made with Non-GMO Project Verified natural flavors and purified carbonated water. As with all of the company's sparkling drink varieties, the Guy Fieri … [Read more...] about Waterloo Sparkling Water and Guy Fieri Launch Fruity Beverage Collection
Dutch Bros Brews Up Retail Expansion With Packaged Coffee Line
TLL Staff Dutch Bros, one of the fastest-growing brands in the U.S. quick-service beverage industry, is set to bring its signature coffee experience directly to consumers’ homes. With this latest venture, Dutch Bros is stirring up new possibilities, ensuring that fans can now wake up and smell the coffee, right from their own kitchens. Founded in 1992 by brothers Dane … [Read more...] about Dutch Bros Brews Up Retail Expansion With Packaged Coffee Line
Tillamook Country Smoker and Mike’s Hot Honey Heat Up the Snack Aisle
By Gary Symons TLL Editor in Chief The meat-based snack company Tillamook Country Smoker has created a fiery new partnership with Mike’s Hot Honey. The deal, combining two of the hottest companies in specialized foods, was brokered by Brandgenuity on behalf of Mike's Hot Honey, and Brand Central Group on behalf of Tillamook Country Smoker. Brandgenuity is managing the … [Read more...] about Tillamook Country Smoker and Mike’s Hot Honey Heat Up the Snack Aisle
Unilever to Sell The Vegetarian Butcher to Vivera
By Gary Symons TLL Editor in Chief Unilever has announced that it has received a binding offer from plant-based food company Vivera to acquire The Vegetarian Butcher. The brand, founded by Jaap Korteweg, was purchased by Unilever in 2018 and has since achieved strong double-digit growth, expanding to over 55 markets worldwide across retail and foodservice sectors. The … [Read more...] about Unilever to Sell The Vegetarian Butcher to Vivera