The Licensing Letter

Food and Beverage Licensing

Hormel Foods and Dr. Seuss Enterprises Serve Up Green Eggs & SPAM

By Allison Watkinson TLL Reporter Hormel Foods has partnered with Dr. Seuss Enterprises to introduce a collection of co-branded Green Eggs & SPAM products. The partnership is highlighted by a Green Eggs & SPAM classic twin pack which features limited-edition artwork for the 65th anniversary of Dr. Seuss's popular book. "The iconic rhythm and rhymes of Dr. … [Read more...] about Hormel Foods and Dr. Seuss Enterprises Serve Up Green Eggs & SPAM

Hissho Sushi Rolls into Licensing with Mike’s Hot Honey

By Allison Watkinson TLL Reporter Hissho Sushi has teamed up with Mike's Hot Honey to deliver a limited-edition sushi roll to its network of retail partners. The exclusive Hissho Sushi product is a spicy California roll that is topped with maple smoked salmon, Japanese BBQ sauce, sriracha, onions, sesame seeds and a Mike's Hot Honey Extra Hot finishing drizzle. The … [Read more...] about Hissho Sushi Rolls into Licensing with Mike’s Hot Honey

Kraft Heinz and Live Nation Bring Flavor to Entertainment Venues

By Allison Watkinson TLL Reporter Kraft Heinz and Live Nation have signed a multi-year licensing partnership that brings the company's food brands to music venues across the US. “Food is a key part of the fan experience, and we’re excited to welcome Kraft Heinz, one of the most beloved names in food, to our expanding portfolio of food and beverage partners,” said Live … [Read more...] about Kraft Heinz and Live Nation Bring Flavor to Entertainment Venues

Feature: How Brandgenuity Helped Mike’s Hot Honey Build on the Brand’s Sweet-Heat Authority

By Gary Symons TLL Editor in Chief Food and beverage licensing is one of the largest, and most complex, categories in licensing. The business involves the creative genius of master chefs, combined with complex manufacturing processes, imaginative marketing, and the market savvy to identify the hottest food trends before they even happen. Last year it was the sweet … [Read more...] about Feature: How Brandgenuity Helped Mike’s Hot Honey Build on the Brand’s Sweet-Heat Authority

A ‘Glazed and Confused’ Footwear Collab From Krispy Kreme and Crocs

By Gary Symons TLL Editor in Chief Just when you thought fashion and food couldn’t get any more deliciously weird, you can now wear your doughnuts ... on your feet. The sweet but surreal collaboration sees the partners collaborating on the release of limited-edition Krispy Kreme x Crocs Classic Clogs. The sugary-soled shoes will be available starting August 5 in adult sizes … [Read more...] about A ‘Glazed and Confused’ Footwear Collab From Krispy Kreme and Crocs

Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs

Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs Q&A with Ross Misher, CEO of Brand Central As the licensing landscape continues to evolve, Brand Central has remained at the forefront — particularly in the food and beverage space, where they’ve pioneered some of the most strategic yet buzz-worthy and unexpected … [Read more...] about Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs

Jel Sert and Crayola Launch Dandelion Fla-Vor-Ice Bar

By Allison Watkinson TLL Reporter Jel Sert and Crayola have launched a licensed flavor for the Fla-Vor-Ice brand that is inspired by the retired crayon color, Dandelion. The limited-edition Dandelion freezer bar was developed in Jel Sert's R&D lab alongside eight students from Wegner Elementary School in West Chicago. "Crayola has always encouraged kids to express … [Read more...] about Jel Sert and Crayola Launch Dandelion Fla-Vor-Ice Bar

Surge Brands Selected to Drive Whirly Pop’s Licensing Expansion

By Allison Watkinson TLL Reporter Surge Brands has been appointed by Adams & Brooks to serve as the exclusive licensing agent for Whirly Pop's global consumer products program. Owned by Adams & Brooks, Inc., Whirly Pop is a long-standing global confectionary brand that offers large, fruity lollipops with a rainbow spiral shape. The new representation partnership … [Read more...] about Surge Brands Selected to Drive Whirly Pop’s Licensing Expansion

World of Coffee Launches Licensed Blend for I Love NY

By Allison Watkinson TLL Reporter World of Coffee has introduced an officially licensed 'I LOVE NY' coffee collection in partnership with the NY Department of Economic Development. The first licensed product to debut features a proprietary blend of ground, medium-roast coffee that is crafted with 100% Arabica beans. Following the medium roast offering, World of … [Read more...] about World of Coffee Launches Licensed Blend for I Love NY