The Licensing Letter

Food and Beverage Licensing

Duke’s Mayo and Mason Hereford Cook Up Co-Branded Kitchen Tools

By Allison Watkinson TLL Reporter Duke's Mayonnaise and Chef Mason Hereford have launched a co-branded kitchen tool set inspired by Hereford's Turkey and the Wolf restaurant. "This collab has been a longtime coming," said Hereford. "Duke's is not just my go-to mayo, it's an essential ingredient in my kitchen. As a standalone, I slather it on tomato sandwiches and dip … [Read more...] about Duke’s Mayo and Mason Hereford Cook Up Co-Branded Kitchen Tools

Waterloo Sparkling Water and Guy Fieri Launch Fruity Beverage Collection

By Allison Watkinson TLL Reporter Waterloo Sparkling Water and Guy Fieri's Flavortown have launched a licensing partnership to introduce three limited-edition beverages. Crafted by Waterloo, the licensed beverages are made with Non-GMO Project Verified natural flavors and purified carbonated water. As with all of the company's sparkling drink varieties, the Guy Fieri … [Read more...] about Waterloo Sparkling Water and Guy Fieri Launch Fruity Beverage Collection

Dutch Bros Brews Up Retail Expansion With Packaged Coffee Line

TLL Staff Dutch Bros, one of the fastest-growing brands in the U.S. quick-service beverage industry, is set to bring its signature coffee experience directly to consumers’ homes. With this latest venture, Dutch Bros is stirring up new possibilities, ensuring that fans can now wake up and smell the coffee, right from their own kitchens. Founded in 1992 by brothers Dane … [Read more...] about Dutch Bros Brews Up Retail Expansion With Packaged Coffee Line

Tillamook Country Smoker and Mike’s Hot Honey Heat Up the Snack Aisle

By Gary Symons TLL Editor in Chief The meat-based snack company Tillamook Country Smoker has created a fiery new partnership with Mike’s Hot Honey. The deal, combining two of the hottest companies in specialized foods, was brokered by Brandgenuity on behalf of Mike's Hot Honey, and Brand Central Group on behalf of Tillamook Country Smoker. Brandgenuity is managing the … [Read more...] about Tillamook Country Smoker and Mike’s Hot Honey Heat Up the Snack Aisle

Unilever to Sell The Vegetarian Butcher to Vivera

By Gary Symons TLL Editor in Chief Unilever has announced that it has received a binding offer from plant-based food company Vivera to acquire The Vegetarian Butcher. The brand, founded by Jaap Korteweg, was purchased by Unilever in 2018 and has since achieved strong double-digit growth, expanding to over 55 markets worldwide across retail and foodservice sectors. The … [Read more...] about Unilever to Sell The Vegetarian Butcher to Vivera

Surge Brands Brings the Sizzle as Licensing Agent for Bacon Up

By Gary Symons TLL Editor in Chief Bacon Up, the first national brand of ready-to-use bacon grease, is frying up new opportunities through a partnership with Surge Brands as its global licensing agent. The deal is set to bring Bacon Up into a variety of new product categories, ensuring its rich, smoky flavor extends far beyond the skillet. “Bacon Up’s rich heritage … [Read more...] about Surge Brands Brings the Sizzle as Licensing Agent for Bacon Up

REDCON1 and Hostess Launch Licensed Protein Partnership

By Allison Watkinson TLL Reporter Hostess Brands and REDCON1 have signed a multi-year partnership to bring Hostess' portfolio of sweet flavors to licensed protein beverages. The multi-year licensing partnership will offer a range of limited-edition products that feature flavors from popular Hostess snack brands. The company's portfolio includes well-known snack cake … [Read more...] about REDCON1 and Hostess Launch Licensed Protein Partnership

Girl Tribe and Duke’s Mayonnaise Team Up for Food Fashion

By Allison Watkinson TLL Reporter Girl Tribe Co. has teamed up with Duke's Mayonnaise for a collaborative collection of mayonnaise themed fashion. "We're excited to team up with this celebrated clothing brand in a city that's full of energy, community, spirit, and has a deep love for Duke's," said Duke's digital content manager, Sarah DiPeppe. "From college football to … [Read more...] about Girl Tribe and Duke’s Mayonnaise Team Up for Food Fashion

Oakberry and Aryna Sabalenka Serve Up Licensed Menu Item

By Allison Watkinson TLL Reporter Oakberry and Aryna Sabalenka are continuing their partnership with a licensed menu item called the Tiger Bowl. Inspired by the professional tennis player's tiger tattoo, the Tiger Bowl is made with layers of Oakberry's premium açaí, whey protein, peanut butter, granola and strawberries. The exclusive menu item was launched on March 3 ahead … [Read more...] about Oakberry and Aryna Sabalenka Serve Up Licensed Menu Item