By Allison Watkinson TLL Reporter The Global Icons agency has signed a partnership with Omaha Steaks to develop a multi-category licensing program based on the gourmet food brand. Per the terms of the agreement, Global Icons will work to expand Omaha Steaks by securing licensing partnerships with brands across multiple product categories. The licensing program will … [Read more...] about Omaha Steaks Names Global Icons as Licensing Representative
Food and Beverage
Krispy Kreme and Pop-Tarts Debut ‘Crazy Good’ Doughnuts
By Allison Watkinson TLL Reporter Krispy Kreme and Kellanova have launched a partnership for a licensed doughnut collection inspired by the Pop-Tarts brand. Available for a limited time, the Krispy Kreme Crazy Good collection features three doughnut varieties based on Pop-Tarts Frosted Strawberry, Frosted Chocolate Fudge and Frosted Brown Sugar Cinnamon. “Krispy … [Read more...] about Krispy Kreme and Pop-Tarts Debut ‘Crazy Good’ Doughnuts
Italy Named Partner Country for 2025 Fancy Food Shows
TLL Staff The Specialty Food Association (SFA) has announced an expanded year-long partnership with Italy, naming the European nation as the partner country for both the 49th Winter Fancy Food Show and the 69th Summer Fancy Food Show in 2025. The Winter Fancy Food Show is set to take place January 19–21, 2025, at the Las Vegas Convention Center, while the Summer Fancy Food … [Read more...] about Italy Named Partner Country for 2025 Fancy Food Shows
Free Rein x Stetson Cowboy Coffee Puts the Yee-Haw in Your Mornings
By Allison Watkinson TLL Reporter Free Rein Coffee and Stetson have announced a collaborative partnership for two limited-edition, co-branded Cowboy Coffee Kits. Available in either Ground Beans or Pod versions, each Cowboy Coffee Kit features a unique coffee blend called Trailblazer that is packaged in an exclusive gift set that contains two locally-crafted ceramic … [Read more...] about Free Rein x Stetson Cowboy Coffee Puts the Yee-Haw in Your Mornings
Krispy Kreme and Sony Team Up for Haunting Ghostbusters’ Doughnuts
By Allison Watkinson TLL Reporter Krispy Kreme has launched a licensed Ghostbuster's doughnut collection in partnership with Sony Pictures Consumer Products to celebrate the original film's 40th anniversary. The Ghostbusters 40th anniversary menu items include a selection of four doughnuts offered in a custom Ghostbusters box, as well as a new drink called Slimer’s Slime-ade. … [Read more...] about Krispy Kreme and Sony Team Up for Haunting Ghostbusters’ Doughnuts
A.1. and Epicurean Butter Launch Buttery Steakhouse Flavor Collaboration
By Allison Watkinson TLL Reporter The A.1. sauce brand has launched a licensing collaboration with Epicurean Butter for the production of a new dairy product called A.1. Steakhouse Butter. Founded in 2004 by Chef John Hubschman and his wife Janey Hubschaman, Epicurean Butter is a family-owned business that utilizes John’s 20 years of experience as an executive chef to develop … [Read more...] about A.1. and Epicurean Butter Launch Buttery Steakhouse Flavor Collaboration
C4 Launches Explosive Flavor Collaboration with Hershey’s
By Allison Watkinson TLL Reporter Nutrabolt's C4 beverage brand has partnered with the Hershey Company for a line of co-branded energy drinks and performance powders. The licensing partnership will include a range of caffeinated energy drinks, pre-workout powders and protein powders that feature flavors from Hershey's portfolio of popular candy brands. The candy brands … [Read more...] about C4 Launches Explosive Flavor Collaboration with Hershey’s
Anthem Publishing the Official Pinch of Nom Magazine
By Allison Watkinson TLL Reporter The Point.1888 has brokered a partnership between Anthem Publishing and the Pinch of Nom food brand for an official Pinch of Nom magazine. Pinch of Nom (PON) is a healthy eating and recipe brand that was launched in 2016 by Kate and Kay Allinson. The culinary brand focuses on providing its readers with healthy recipes, advice and support … [Read more...] about Anthem Publishing the Official Pinch of Nom Magazine
Trejo’s Tacos and Del Taco Bring the Flavor with New Al Pastor Menu
By Allison Watkinson TLL Reporter Del Taco and Trejo’s Tacos have launched a licensing partnership to feature Trejo's roasted pork Al Pastor menu items at Del Taco restaurants. Al Pastor is a traditional Mexican dish that features fire-roasted pork that is marinated in a mixture of chipotle, onions, garlic and sweet pineapple juice. "Teaming up with Del Taco to roll out this … [Read more...] about Trejo’s Tacos and Del Taco Bring the Flavor with New Al Pastor Menu
Impossible Foods Opens an Impossible Restaurant
By Allison Watkinson TLL Reporter Impossible Foods has opened an in-person food-service concept in the XMarket Food Hall through a licensing partnership with Veg House and PlantX Life.Leased through PlantX Life and managed by Veg House, the Impossible Quality Meats pop-up restaurant will offer a plant-based menu that spans small plates, main courses, brunch offerings and … [Read more...] about Impossible Foods Opens an Impossible Restaurant