By Allison Watkinson TLL Reporter Goodyear Tire & Rubber Company is launching a line-up of licensed rigid inflatable boats (RIB) in partnership with Tender One's G-Tender brand. Developed through extensive market research, the project offers high-tech advances based on the G-Tender line by the Italian boating company, Tender One. “Being chosen by Goodyear for its debut … [Read more...] about Goodyear and Tender One Sail Into Luxury Boating Market
Goodyear licensing
Goodyear and Red Toolbox Launch Pretend Play Toy Collection
By Allison Watkinson TLL Reporter Red Toolbox is launching a licensed pretend play toy collection in partnership with the Goodyear automotive company. The Goodyear Pretend Play Line offers a variety of realistic toys that were designed to allow kids to explore automotive repair and car mechanics through imaginative play. “Our mission at Red Toolbox has always been … [Read more...] about Goodyear and Red Toolbox Launch Pretend Play Toy Collection
Anti Social Fashion Inspired by the Goodyear Blimp
By Allison Watkinson TLL Reporter Anti Social Social Club (ASSC) has launched a collaborative licensing partnership with Goodyear for a limited-edition fashion collection inspired by the Goodyear blimp. The products included in the Goodyear x ASSC capsule collection will be a range of t-shirts, hoodies, license plate frames, spork-tek hats and stainless-steel … [Read more...] about Anti Social Fashion Inspired by the Goodyear Blimp
Rubber Hits the Road For Goodyear Tires and HUF Footwear
By Allison Watkinson TLL Reporter The global licensing agency IMG has secured a deal between its client Goodyear Tires and the apparel and footwear brand HUF. Founded in 2002, HUF is an LA-based footwear and apparel manufacturer that specializes in skateboarding lifestyle products. The new co-branded HUF x Goodyear collection is inspired by Goodyear's long history in … [Read more...] about Rubber Hits the Road For Goodyear Tires and HUF Footwear