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Hasbro

Who’s News

August 5, 2016

Adam Berg joins The Valen Group as VP Strategic Brand Licensing. Vans appoints Doug Palladini to the position of Global Brand President. Cathryn Summerhayes is joining Curtis Brown as an Agent effective Sept. 1st. Golden Bear promotes Barry Hughes to Managing Director. Hasbro acquires Boulder Media; the animation studio now reports to Stephen Davis, Chief Content Officer … [Read more...] about Who’s News

Summer or Not, Mattel and Hasbro Still Feeling Frozen

July 29, 2016

By Marcy Magiera The extent to which the world's largest toy companies are reliant on entertainment/character licenses is crystal clear in a side-by-side Q2 comparison of giants Mattel and Hasbro. (We added Jakks Pacific to the chart for fun and to further illustrate the point). Two years after the property stormed retail, both companies are still feeling the Frozen effect: … [Read more...] about Summer or Not, Mattel and Hasbro Still Feeling Frozen

Mergers & Acquisitions

July 29, 2016

G-III Apparel Group will buy Donna Karan Intl. from LVMH Moët Hennessy Louis Vuitton for $650 million. G-III will gain the Donna Karan and DKNY brands, which have had a “disappointing performance,” over the last 7 months according to LVMH. Hasbro acquires Irish animation studio Boulder Media, which currently produces animated series for Disney XD, BBC, Cartoon Network, … [Read more...] about Mergers & Acquisitions

Who’s News

July 1, 2016

Global Brands Group and Creative Artists Agency (CAA) create a joint venture, CAA-GBG Global Brand Management Group (CAA-GBG). Perry Wolfman will serve as CEO, while Jared Margolis will be President. Endemol Shine North America names Michael Gifford SVP Business & Legal Affairs, while Ed Prince and Marjorie Williams have each been named VP Business & Legal … [Read more...] about Who’s News

The State of Girls’ Toys

January 22, 2016

By Karina Masolova 2016 promises to be bigger than ever for licensed toys and games. Category sales reached almost $7 billion in 2014, according to TLL’s Annual Licensing Business Survey, and are expected to grow this year. But amidst soaring success, girls’ toys have been seeing slumping sales, with giants such as Mattel and Hasbro reporting declines. To counter this, the … [Read more...] about The State of Girls’ Toys

Activision Latest to Launch TV/Movie Studio

November 13, 2015

By Karina Masolova Activision Blizzard made its latest move in a series set to position the company as a multi-platform entertainment franchise power. The video game development company launched its own TV and movie studio, Activision Blizzard Studios. It joins companies like Mattel and Hasbro, whose in-house studios are set grow their overall business. On the other side of the … [Read more...] about Activision Latest to Launch TV/Movie Studio

Mattel, Hasbro see Q3 Retail Sales Split Along Gender Lines

October 24, 2015

By Karina Masolova Reported third quarter (3Q) sales from toy giants Hasbro and Mattel exhibited an interesting break along gender lines, with boys' toys outperforming girls' amidst depressed worldwide sales thanks to unfavorable exchange rates. More gender balance may be on the way, however,  with the girls' market expected to get a boost from the first interactive Barbie doll … [Read more...] about Mattel, Hasbro see Q3 Retail Sales Split Along Gender Lines

Full Licensee Roster to Back N.A. Launch of Japanese Anime Hit

September 30, 2015

BY MARCY MAGIERA Yo-Kai Watch, the hottest kids’ property in Japan over the past 18 months, will land in North America on Oct. 5, when cable’s Disney XD will begin showing the animated half-hour five days a week. The TV premiere marks the beginning of a licensing campaign that will see a legion of mischievous Yo-kai spirits unleashed across video games, comic books, toys, … [Read more...] about Full Licensee Roster to Back N.A. Launch of Japanese Anime Hit

Disney Opens 15 Week Merchandise Window for Star Wars

September 4, 2015

By Marcy Magiera When The Licensing Letter spoke to entertainment executives for our Annual Licensing Business Survey back in the spring, several sources predicted that movie-based licensed merchandise this fall would begin to appear in stores earlier than ever, with end-of-year movies loading merchandise into stores as soon as September. The expected leader of that trend: … [Read more...] about Disney Opens 15 Week Merchandise Window for Star Wars

Japanese Phenomenon Poised to Enter U.S. Market

August 21, 2015

By Marcy Magiera Yo-kai Watch is arguably the hottest kids' property in Japan. Now the franchise, about a young boy who uses a special watch to summon spirits who are causing pesky problems for people, is about to hit the U.S. In November, Nintendo will launch a Yo-kai Watch game for its handheld 3DS, about the same time that Viz Media's Perfect Square imprint will introduce … [Read more...] about Japanese Phenomenon Poised to Enter U.S. Market

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