Private equity company KKR is considering a bid for eOne after the company rejected a takeover bid from ITV. The Sunday Times named other potential suitors as ProSieben and Vivendi, as well as the potential for ITV to increase its offer. Walmart will buy Jet.com and its Hayneedle home furnishings subsidiary by yearend for approximately $3 billion in cash. Spin Master acquires … [Read more...] about Mergers & Acquisitions
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Pokémon GOes Viral in its 20th Anniversary Celebrations
By Karina Masolova Free-to-play augmented reality game Pokémon Go has caused quite a stir—with everyone from retailers to networks eager to get a piece of the pie. The game's success is born of arguably born of a cross between nostalgia for the classic franchise (Pokémon celebrates its 20th anniversary in 2016) as well as consumer excitement for new gaming technology. Pokémon … [Read more...] about Pokémon GOes Viral in its 20th Anniversary Celebrations
YouTubers Ride Streaming Services Toward Mainstream
Top digital celebrities including Grace Helbig, Cameron Dallas and Miranda Sings (aka Colleen Ballinger) continue to edge their way toward the linear, aka "old", media still favored by the licensing community. These three and others are making the jump from social media platforms led by YouTube and Vine to longer-form programming on streaming services Netflix, Amazon and Hulu. … [Read more...] about YouTubers Ride Streaming Services Toward Mainstream
Internet Changes Dynamics of Kids’ TV
By Marcy Magiera Earlier this month, as much of the television industry was preparing to travel to France for market MIPCOM and its children's programming section, MIPJunior, Netflix announced that it will add seven new original series for older kids to its streaming service beginning this December. The slate, which includes shows based on established brands including LEGO and … [Read more...] about Internet Changes Dynamics of Kids’ TV
Streaming of TV Content & Its Implications for Consumer Licensing
TV has and will continue to have a dramatic effect on consumer licensing. Accordingly, you need to be aware of the dramatic changes in the way consumers are discovering new TV content and how they may impact the effectiveness of your licensing initiatives. The CEA Study Historically, TV broadcasting and cable have functioned as both free flowing sources of entertainment … [Read more...] about Streaming of TV Content & Its Implications for Consumer Licensing