Le Mans Revs Up Its Fashion With Anti Social Social Club Top racing brand Le Mans is adding some horsepower to its licensing, collaborating on a new fashion collection with Anti Social Social Club. ASSC is dropping its first co-branded collection with Le Mans, coinciding with the annual running of the legendary endurance automotive race in France. In a deal brokered by … [Read more...] about Licensing Roundup: LeMans Fast Fashion, The Ultimate Drinking Game and More
IMG Licensing
Must Read: McDonald’s Picks IMG To Grow Global Licensing
By Gary Symons TLL Editor in Chief The world's top restaurant chain, McDonald's, just assigned top licensing agency IMG to grow its global brand. IMG has announced a new, multi-year agreement, making it McDonald's exclusive licensing agency. IMG says it will be working closely with the McDonald's team to develop a wide range of licensed products and experiences … [Read more...] about Must Read: McDonald’s Picks IMG To Grow Global Licensing
Harlem Globetrotters Pass the Ball To IMG For Centennial Licensing Campaign
By Gary Symons TLL Editor in Chief The world-famous Harlem Globetrotters hope to score a slam dunk in licensing, having signed IMG as its exclusive agency. The Globetrotters combine comedy and extreme athleticism in a style of play that has never been matched. The team, which will celebrate its 100th anniversary in 2026, originated a dazzling style of play that heavily … [Read more...] about Harlem Globetrotters Pass the Ball To IMG For Centennial Licensing Campaign
IMG Named as First Ever Global Licensing Agency for L’Equipe
By Allison Watkinson TLL Reporter The L'Équipe sports media brand has signed a multi-year agreement that names IMG as its first global licensing representative. "I am proud and delighted to announce our partnership with IMG for the development of our licensing programme," said L’Équipe director, Emilie Montané. "This strategic alliance with IMG, a global leader in sports … [Read more...] about IMG Named as First Ever Global Licensing Agency for L’Equipe
Youth Fashion Brand Claire’s Engages IMG for Licensing Representation
By Allison Watkinson TLL Reporter The global fashion brand, Claire's Holdings, has appointed IMG as its exclusive worldwide licensing representative. Claire's Holdings is a global fashion brand and retail company that focuses on offering a convenient and affordable shopping experience that is geared towards children, teenagers and youth. The company currently operates … [Read more...] about Youth Fashion Brand Claire’s Engages IMG for Licensing Representation
Fashion Brand Kappa Named Official Outfitter for 24 Hours of Le Mans
By Allison Watkinson TLL Reporter The Italian fashion house Kappa was named as outfitter for the 24 Hours of Le Mans by the Automobile Club de l’Ouest (ACO). The 2024 Le Mans race is expected to run before a full house, as the ACO has reported "unprecedented ticket sales" for what many consider the world's premiere auto racing event. Along with the Monaco Grand Prix … [Read more...] about Fashion Brand Kappa Named Official Outfitter for 24 Hours of Le Mans
British Ministry of Defence Renews Licensing Deal With IMG
By Gary Symons TLL Editor in Chief The global licensing agency IMG will continue to represent the British armed forces in a licensing deal announced this week. The Ministry of Defence is, of course, the British department responsible for defending His Majesty's realm, and now IMG is doing its part on the licensing front. The Ministry of Defence confirms it has renewed its … [Read more...] about British Ministry of Defence Renews Licensing Deal With IMG
Laura Ashley Heads Down Under In Deal With Basford Brands
By Allison Watkinson TLL Reporter The Laura Ashley brand has entered a partnership with Basford Brands to launch a soft furnishings range in Australia and New Zealand. "As we celebrate 70 years of Laura Ashley, we are continuing to grow our network of carefully selected and like-minded global partnerships to celebrate our iconic prints from the past seven decades," said … [Read more...] about Laura Ashley Heads Down Under In Deal With Basford Brands
Museum Licensing: Buttercloth to Launch Limited Edition Collection Inspired by Van Gogh
By Allison Watkinson TLL Reporter IMG has secured a licensing partnership between the Van Gogh Museum and Buttercloth for a limited-edition Van Gogh apparel collection. IMG is the licensing agent for the Van Gogh Museum. “Inspired by Vincent van Gogh’s appreciation for nature and color, I try to capture the spirit of van Gogh’s point of view throughout these … [Read more...] about Museum Licensing: Buttercloth to Launch Limited Edition Collection Inspired by Van Gogh
Lionsgate and IMG are Releasing Licensed Products For John Wick: Chapter 4
By Allison WatkinsonTLL ReporterLionsgate has partnered with IMG to create a massive consumer products program for the theatrical release of John Wick: Chapter 4.John Wick: Chapter 4 is the latest installment of Lionsgate's John Wick action-thriller film franchise starring Keanu Reeves as the titular character. In the film, the professional assassin John Wick works to defeat a … [Read more...] about Lionsgate and IMG are Releasing Licensed Products For John Wick: Chapter 4