By Allison Watkinson TLL Reporter The L'Équipe sports media brand has signed a multi-year agreement that names IMG as its first global licensing representative. "I am proud and delighted to announce our partnership with IMG for the development of our licensing programme," said L’Équipe director, Emilie Montané. "This strategic alliance with IMG, a global leader in sports … [Read more...] about IMG Named as First Ever Global Licensing Agency for L’Equipe
IMG Licensing
Youth Fashion Brand Claire’s Engages IMG for Licensing Representation
By Allison Watkinson TLL Reporter The global fashion brand, Claire's Holdings, has appointed IMG as its exclusive worldwide licensing representative. Claire's Holdings is a global fashion brand and retail company that focuses on offering a convenient and affordable shopping experience that is geared towards children, teenagers and youth. The company currently operates … [Read more...] about Youth Fashion Brand Claire’s Engages IMG for Licensing Representation
Fashion Brand Kappa Named Official Outfitter for 24 Hours of Le Mans
By Allison Watkinson TLL Reporter The Italian fashion house Kappa was named as outfitter for the 24 Hours of Le Mans by the Automobile Club de l’Ouest (ACO). The 2024 Le Mans race is expected to run before a full house, as the ACO has reported "unprecedented ticket sales" for what many consider the world's premiere auto racing event. Along with the Monaco Grand Prix … [Read more...] about Fashion Brand Kappa Named Official Outfitter for 24 Hours of Le Mans
British Ministry of Defence Renews Licensing Deal With IMG
By Gary Symons TLL Editor in Chief The global licensing agency IMG will continue to represent the British armed forces in a licensing deal announced this week. The Ministry of Defence is, of course, the British department responsible for defending His Majesty's realm, and now IMG is doing its part on the licensing front. The Ministry of Defence confirms it has renewed its … [Read more...] about British Ministry of Defence Renews Licensing Deal With IMG
Laura Ashley Heads Down Under In Deal With Basford Brands
By Allison Watkinson TLL Reporter The Laura Ashley brand has entered a partnership with Basford Brands to launch a soft furnishings range in Australia and New Zealand. "As we celebrate 70 years of Laura Ashley, we are continuing to grow our network of carefully selected and like-minded global partnerships to celebrate our iconic prints from the past seven decades," said … [Read more...] about Laura Ashley Heads Down Under In Deal With Basford Brands
Museum Licensing: Buttercloth to Launch Limited Edition Collection Inspired by Van Gogh
By Allison Watkinson TLL Reporter IMG has secured a licensing partnership between the Van Gogh Museum and Buttercloth for a limited-edition Van Gogh apparel collection. IMG is the licensing agent for the Van Gogh Museum. “Inspired by Vincent van Gogh’s appreciation for nature and color, I try to capture the spirit of van Gogh’s point of view throughout these … [Read more...] about Museum Licensing: Buttercloth to Launch Limited Edition Collection Inspired by Van Gogh
Lionsgate and IMG are Releasing Licensed Products For John Wick: Chapter 4
By Allison WatkinsonTLL ReporterLionsgate has partnered with IMG to create a massive consumer products program for the theatrical release of John Wick: Chapter 4.John Wick: Chapter 4 is the latest installment of Lionsgate's John Wick action-thriller film franchise starring Keanu Reeves as the titular character. In the film, the professional assassin John Wick works to defeat a … [Read more...] about Lionsgate and IMG are Releasing Licensed Products For John Wick: Chapter 4
Emmy-Winning Severance To Release Range of Licensed Consumer Products
By Gary Symons TLL Editor in Chief The Emmy Award-winning breakout series Severance is marking its second season with a slate of consumer products in 2023. The wide-ranging collection of products for the show's avid fan base were created after the program appointed IMG as its exclusive global licensing representative. “Severance is one of the most exciting and gripping … [Read more...] about Emmy-Winning Severance To Release Range of Licensed Consumer Products
Haribo and Falke Release Sweet, Sustainable Socks
By Allison Watkinson TLL Reporter IMG has brokered a licensing partnership between Haribo and Falke for a co-branded sustainable sock collection. Haribo is a global confectionary manufacturer that is based in Germany. The company is best-known for the Haribo Goldbear candy brand which has been in production since 1960. Haribo products are currently available in more than … [Read more...] about Haribo and Falke Release Sweet, Sustainable Socks
Apparel Brand Macron To Release Apparel Line for World Rugby
By Allison Watkinson TLL Reporter In a partnership facilitated by IMG, the apparel brand Macron is releasing the World Rugby 2023 tournament’s officially licensed merchandise line. IMG represented World Rugby as its Global Master Licensee for the deal with the Macron sportswear brand. IMG is a subsidiary of Endeavor that specializes in sports, licensing, fashion, events … [Read more...] about Apparel Brand Macron To Release Apparel Line for World Rugby