By Allison Watkinson TLL Reporter The licensing and brand giant IMG has acquired a majority stake in the collector car auction and live events company Barrett-Jackson. Barrett-Jackson’s events and high-energy auctions are known to attract many auto collectors, fans and celebrities, as well as millions of TV viewers. Its flagship Scottsdale event, founded in 1971, auctions … [Read more...] about Licensing Mergers: IMG Acquires Auction and Live Events Company
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Artist Matthew Langille Appoints IMG For Licensing in Asia
IMG today announced it has been appointed as New York-based artist Matthew Langille’s exclusive licensing representative in Asia. “I’ve been working in the space where fashion and art meet for the past eighteen years on my own," said Langille. "I’m thrilled to have the full support of IMG behind me to help extend my artwork’s global reach and create exciting collaborations … [Read more...] about Artist Matthew Langille Appoints IMG For Licensing in Asia
IMG Signs Agency Agreement With Gaming Giant Ubisoft
IMG continued its hot streak in July, announcing it has been named the exclusive licensing agency for Ubisoft franchises Assassin's Creed and Rainbow Six Siege in Europe and Asia. Just last week, TLL reported IMG had signed a mammoth contract with Lionsgate Studios, currently considered the sixth largest film studio in the world by revenue. Now, IMG VP of Licensing Mickael … [Read more...] about IMG Signs Agency Agreement With Gaming Giant Ubisoft
Experiential Licensing: Angry Birds Staging First-Ever Live Show
Allison Watkinson TLL Editor in Chief Angry Birds is tapping into the explosive growth of Location-Based Entertainment, announcing its first-ever live show. The new show will be produced in partnership between Kilburn Live, a global market leader in branded live family entertainment, and Rovio Entertainment Corporation, creators of the global phenomenon Angry Birds mobile … [Read more...] about Experiential Licensing: Angry Birds Staging First-Ever Live Show
Sports Licensing: Legends Appointed Retail Partner For Rugby World Cup
World Rugby and its licensing partner IMG hope to repeat the consumer product success of the pre-COVID Rugby World Cup 2019 in Japan. For that reason, World Rugby has inked a deal with the same retail partner, Legends, for the Rugby World Cup 2023 in France. The partners say World Rugby enjoyed record-smashing sales of official merchandise at the Japan event, making it an … [Read more...] about Sports Licensing: Legends Appointed Retail Partner For Rugby World Cup
Social Media: Tik Tok Star Addison Rae Announces First Toy Line
Addison Rae, the fourth most popular social media star on Tok Tok, has announced her first toy line, in partnership with Bonkers Toys. “I have dreamt of having my own doll line since I was a little girl,” said Rae. “I worked with Bonkers Toys on every detail of the dolls and toys to inspire young kids to dream big.” In a deal brokered by agency IMG, Addison's new collection … [Read more...] about Social Media: Tik Tok Star Addison Rae Announces First Toy Line
Ariella Maizner Partners With IMG To Develop Theme Brand
By Allison Watkinson TLL Reporter Fashion designer Ariella Maizner has partnered with IMG to expand her popular THEME brand into new products and categories. IMG will accomplish this brand expansion through selective licensing partnerships and retail collaborations. The multi-year agreement will see IMG work with Ariella to extend the THEME brand with partnerships in … [Read more...] about Ariella Maizner Partners With IMG To Develop Theme Brand
San Diego Comic Convention Appoints IMG as its First-Ever Licensing Agency
By Allison Watkinson TLL Reporter The San Diego Comic Convention, organizer of the annual Comic-Con event, has appointed global licensing agent, IMG as its first-ever exclusive licensing representative. With a presence in over 30 countries, IMG is known for managing athletes and fashion icons, owning and operating hundreds of live events annually, and being a leading … [Read more...] about San Diego Comic Convention Appoints IMG as its First-Ever Licensing Agency
Skydance Animation Appoints IMG As Global Licensing Agency
Skydance Animation has appointed IMG as its global licensing representative for all animated releases, including its first two features, Luck directed by Peggy Holmes (Secret of the Wings, The Pirate Fairy) and Spellbound, directed by Vicky Jenson (Shrek). The multi-year deal will see IMG, a leading licensing agency, develop extensive product licensing portfolios for Skydance … [Read more...] about Skydance Animation Appoints IMG As Global Licensing Agency
Uninterrupted Partners With Jackie Robinson Foundation For Product Drop
The company founded by NBA star LeBron James and his best buddy Maverick 'Mav' Carter is now partnering with The Jackie Robinson Foundation (JRF) "with an impactful product drop this month in honor of Jackie Robinson Day," which took place April 15. The SpringHill Company and specifically its subsidiary UNINTERRUPTED were founded by James and Carter in June 2020, supported by … [Read more...] about Uninterrupted Partners With Jackie Robinson Foundation For Product Drop