Blogger turned businesswoman Emily Weiss is building a digital beauty brand for the 21st century. Here are four ways the face of beauty brand building in the 21st century is changing…
SPORTS LICENSING TRENDS
NBA Licensing, Like Basketball Itself, Is About Star Power
March 7, 2016
No league relies more heavily on star power than the NBA. From Bird and Magic to Michael Jordan, Kobe Bryant and current golden boy and reigning MVP Stephen Curry, charismatic superstars own not just the hardwood but the store shelves…
CELEBRITY LICENSING
Is Rachael Ray the Next Big Celebrity Lifestyle Brand?
February 19, 2016
Rachael Ray seeks to parlay her cooking cred into a lifestyle brand that reaches beyond the kitchen and into every room of the house…
SPORTS LICENSING TRENDS
5 Reasons MLB Hit a Licensing Grand Slam in 2015
February 17, 2016
After a lackluster 2014, retail sales of Major League Baseball licensed goods sizzled in 2015…
DIGITAL CELEBRITIES
YouTube Creators Move to Series, Movies
February 5, 2016
YouTube this week will roll out the first original programming for its three month-old subscription streaming service, Red, in a move that will generate more…
BRINGING LICENSING IN-HOUSE
Big Fashion Licensors Taking Back Control of their Brands
January 29, 2016
Although licensing is one fashion trend that’s unlikely to ever go out of style, a growing number of fashion licensors are bucking the trend and taking back direct control of their brands…
MOBILE GAMES
NFLPA Teams Up with TinyCo for “Family Guy” Game Promotion
January 22, 2016
The NFLPA doesn’t just tag along behind the NFL. It seeks out new opportunities for products that allow fans to connect directly to their favorite players, such as…
CORRECTIONS
NASCAR Looks to Diversify Its Fan Base
January 22, 2016
Correcting and elaborating on last week’s piece about NASCAR’s efforts to reach out to women and minorities, plus more information about the sport’s league’s demographics…
TOYS & GAMES
The State of Girls’ Toys
January 22, 2016
This new year promises to be a success for licensed toys and games; category sales grew to almost $7 billion in 2014, according to TLL’s Annual Licensing Business Survey. But amidst this success, girls’ toys are seeing slumping sales, amidst a perceived bias against girls in the marketing and licensing of products. And while the focus of this story is toys, this trend applies to all gender-segregated categories—from bedding, to apparel to toothbrushes…
SPORTS LICENSING
MLB Continues to Score with Hot Markets
January 15, 2016
With a mere six-month, 162-game regular season it is not surprising that Major League Baseball is paying attention to hot market opportunities as a way to enhance revenue. See how they’re doing it with the 2015 Sports Licensing Report…