FREE Report: Licensing in the Metaverse
Don’t miss out on the hottest trend in licensing today—making real money in the virtual world. Read this report to learn how you can capitalize on this trend today!

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Emily Weiss Gives Beauty a Millennial Makeover

Blogger turned businesswoman Emily Weiss is building a digital beauty brand for the 21st century. Here are four ways the face of beauty brand building in the 21st century is changing…

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NBA Licensing, Like Basketball Itself, Is About Star Power

No league relies more heavily on star power than the NBA. From Bird and Magic to Michael Jordan, Kobe Bryant and current golden boy and reigning MVP Stephen Curry, charismatic superstars own not just the hardwood but the store shelves…

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Is Rachael Ray the Next Big Celebrity Lifestyle Brand?

Rachael Ray seeks to parlay her cooking cred into a lifestyle brand that reaches beyond the kitchen and into every room of the house…

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5 Reasons MLB Hit a Licensing Grand Slam in 2015

After a lackluster 2014, retail sales of Major League Baseball licensed goods sizzled in 2015…

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YouTube Creators Move to Series, Movies

YouTube this week will roll out the first original programming for its three month-old subscription streaming service, Red, in a move that will generate more…

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Big Fashion Licensors Taking Back Control of their Brands

Although licensing is one fashion trend that’s unlikely to ever go out of style, a growing number of fashion licensors are bucking the trend and taking back direct control of their brands…

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NFLPA Teams Up with TinyCo for “Family Guy” Game Promotion

The NFLPA doesn’t just tag along behind the NFL. It seeks out new opportunities for products that allow fans to connect directly to their favorite players, such as…

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NASCAR Looks to Diversify Its Fan Base

Correcting and elaborating on last week’s piece about NASCAR’s efforts to reach out to women and minorities, plus more information about the sport’s league’s demographics…

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The State of Girls’ Toys

This new year promises to be a success for licensed toys and games; category sales grew to almost $7 billion in 2014, according to TLL’s Annual Licensing Business Survey. But amidst this success, girls’ toys are seeing slumping sales, amidst a perceived bias against girls in the marketing and licensing of products. And while the focus of this story is toys, this trend applies to all gender-segregated categories—from bedding, to apparel to toothbrushes…

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MLB Continues to Score with Hot Markets

With a mere six-month, 162-game regular season it is not surprising that Major League Baseball is paying attention to hot market opportunities as a way to enhance revenue. See how they’re doing it with the 2015 Sports Licensing Report

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