The fashion-technology convergence has a new dream team…
NFL LICENSING
‘Homegating’ Drives Sales of NFL-Licensed Products
September 15, 2015
The growing popularity of watching football at home with friends is helping business for the NFL…
TOYS & GAMES
Lego Robotic Arm Takes Build-Your-Own Toys to the Next Level
August 7, 2015
The trend is to make dynamic and adaptable toys that kids can fashion any way they want. Ironically, the purest example of the modern build-your-own trend is the venerable Lego building block. For Lego, build-your-own is not fad but DNA. And now Lego has extended the approach to the field of prosthetics…
LICENSING EXPO 2015
Licensing Expo Is Coming-Out Party for Digital; Brand Revivals, Global Properties Also Loom Large
June 15, 2015
The arrival of digital celebrity, digital content and social media is the biggest story of Licensing Expo 2015. That “arrival” is, of course, more symbol than substance. Digital and social media have been reshaping licensing for more than a decade. But in 2015, it became…
SURTEX 2015
10 Things about the Current State of Art Design Licensing You Need to Know
June 1, 2015
If you couldn’t make it to last month’s SURTEX conference in NYC, here are key takeaways about the current state of licensing of surface designs for home goods, fashion, paper and other goods, courtesy of consultant Jeff Grinspan who put together the conference program…
Branded Baubles a Growth Area in Fashion Licensing
April 20, 2015
They’re cute, they’re furry, and they’re branded with the name of a famous fashion designer. But, c’mon, $850 for a keychain?! That’s how much you have to shell out for one of those hot Fendi… . . . read more
Average Royalty Rates in U.S. & Canada Steady for Decade; Entertainment Fees Climb, Guarantees & Advances Flat
April 6, 2015
Retail Sales of Licensed Goods in U.S./Canada Grow 2.5% in 2014: Entertainment, Sports, Food Make Biggest Gains
March 16, 2015
Retail sales of licensed goods in the U.S. and Canada reached $99.9 billion in 2014, according to The Licensing Letter’s Annual Licensing Business Survey. That’s a 2.5% increase over the $97.5 billion in retail licensed… . . . read more