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Metaverse Licensing: Squishmallows Enter The Roblox World

By Gary Symons TLL Editor in Chief Jazwares is working with game platform Roblox to bring its wildly popular Squishmallows line into the metaverse. But the bigger news might be the developments behind this newest… . . . read more

Who’s News: Vandamme To Head New Jazwares Sales Office in Paris

Jazwares is opening a new office in Paris; a reflection of its strategy for rapid growth in the European market. The company says the sales office will be headed by veteran Vincent Vandamme, who most… . . . read more

Squishmallows Hits 100 million Sales, Launches Licensing Program

Jazware’s Squishmallows plush line has hit an impressive milestone with 100 million units sold, triggering several new licensing partnerships. Jazwares and its Kellytoy subsidiary are now teaming up with several “best-in-class licensees” in a bit to… . . . read more

Jazwares and Moonbug Partnering On A Squishmallow Series

Toyco Working With Moonbug To Produce Animated Youtube Series ‘Squishville’ Jazwares, a global leader in toys and licensing, along with Kellytoy, a subsidiary of Jazwares, has announced they are expanding the world of Squishmallows with… . . . read more


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