The Licensing Letter

Jazwares Licensing

Jazwares and Crunchyroll Partner on Anime Collectibles

By Allison Watkinson TLL Reporter Toymaker Jazwares is teaming up with the anime streamer Crunchyroll to develop a new anime collectibles portfolio. Jazwares is a global toy manufacturing company that creates products based on its portfolio of wholly-owned and licensed brands. Jazwares was acquired by the international holding company, Berkshire Hathaway, in 2022. The … [Read more...] about Jazwares and Crunchyroll Partner on Anime Collectibles

Jazwares Bringing Musical Happy Meals to McDonald’s

By Allison Watkinson TLL Reporter Jazwares has partnered with McDonald’s and UMG to bring the Squishmallows plush brand to Happy Meals around the world. “This Happy Meal campaign brings the worlds of McDonald’s, Squishmallows and music together to elevate the fan experience and evolve our iconic Happy Meal brand in culture," said McDonald’s director, Jennifer DelVecchio. … [Read more...] about Jazwares Bringing Musical Happy Meals to McDonald’s

Jazwares Named Master Toy Partner for Sanrio’s Hello Kitty Franchise

By Allison Watkinson TLL Reporter Jazwares has entered into a multi-year master toy licensing agreement with Sanrio to create Hello Kitty and Friends toy collections. “Friendship and kindness come in many forms and with the help of Jazwares, we’ll be able to expand those values in so many unique expressions of creativity and play,” said Sanrio COO, Craig Takiguchi. “This … [Read more...] about Jazwares Named Master Toy Partner for Sanrio’s Hello Kitty Franchise

East Side Games to Develop Mobile Game for Squishmallows

By Allison Watkinson TLL Reporter East Side Games Group has partnered with Jazwares to develop a mobile game for the Squishmallows brand. East Side Games Group (ESGG) is a free-to-play mobile game company from Vancouver, Canada, that develops games based on original and licensed IP. ESGG develops and publishes mobile games both in-house and through licensing its … [Read more...] about East Side Games to Develop Mobile Game for Squishmallows

Metaverse Licensing: Squishmallows Enter The Roblox World

By Gary Symons TLL Editor in Chief Jazwares is working with game platform Roblox to bring its wildly popular Squishmallows line into the metaverse. But the bigger news might be the developments behind this newest of metaverse licensing deals. Jazwares president Laura Zebersky says the company has created a new division called Jazwares Game Studio to lead the charge … [Read more...] about Metaverse Licensing: Squishmallows Enter The Roblox World

Who’s News: Vandamme To Head New Jazwares Sales Office in Paris

Jazwares is opening a new office in Paris; a reflection of its strategy for rapid growth in the European market. The company says the sales office will be headed by veteran Vincent Vandamme, who most recently was the Head of Field Sales for LEGO in France. “We have meaningful direct to retail businesses in the UK, Ireland, Germany, Switzerland, Austria and the Benelux region, … [Read more...] about Who’s News: Vandamme To Head New Jazwares Sales Office in Paris

Squishmallows Hits 100 million Sales, Launches Licensing Program

Jazware's Squishmallows plush line has hit an impressive milestone with 100 million units sold, triggering several new licensing partnerships. Jazwares and its Kellytoy subsidiary are now teaming up with several "best-in-class licensees" in a bit to make Squishmallows one of the fastest growing global lifestyle brands for fans, families, and collectors around the world. … [Read more...] about Squishmallows Hits 100 million Sales, Launches Licensing Program

Jazwares and Moonbug Partnering On A Squishmallow Series

Toyco Working With Moonbug To Produce Animated Youtube Series 'Squishville' Jazwares, a global leader in toys and licensing, along with Kellytoy, a subsidiary of Jazwares, has announced they are expanding the world of Squishmallows with the launch of their brand new animated YouTube series titled Squishville. The original content, produced by Moonbug Entertainment, an … [Read more...] about Jazwares and Moonbug Partnering On A Squishmallow Series