The Licensing Letter

Joester Loria Group

Joester Loria Group and Penguin Ventures Team Up on the World of Eric Carle

By Allison Watkinson TLL Reporter The Joester Loria Group has appointed Penguin Ventures as its local sub-agent for the World of Eric Carle in the UK, Ireland, and Eire. The Joester Loria Group (JLG) is a full-service licensing and brand management agency. The agency is responsible for the global licensing rights to the World of Eric Carle brand. The World of Eric … [Read more...] about Joester Loria Group and Penguin Ventures Team Up on the World of Eric Carle

Toyota Tags Joester Loria To Give Its Licensing More Horsepower

Joester Loria Group (JLG) has won a major contract with one of the world's largest automakers, being tapped for representation by Toyota. Toyota Motor Sales, USA says JLG has been selected to develop licensed product extensions for their Toyota and Lexus brands. Through merchandising and collaborations, JLG has been engaged to activate programs which engage with Toyota and … [Read more...] about Toyota Tags Joester Loria To Give Its Licensing More Horsepower

TikTok Stars Snag Deal With Build-A-Bear Via Joester Loria Group

If you're in licensing and you're not following TikTok stars like the sister duo WeWearCute, then you better start. The sisters Ashley and Emma have racked up billions of views on the rising social media platform, and represented by Joester Loria Group and TTPM Influencer Talent Management, they are knocking down deal after deal after deal. This week Joester Loria announced … [Read more...] about TikTok Stars Snag Deal With Build-A-Bear Via Joester Loria Group

Joester Loria Group Named Global Licensing Agency for Marvel’s New-Gen Animated Series

The Joester Loria Group has been retained as global licensing agent for APNG Enterprises’ NEW-GEN,The animated series is being produced by J.D. and Chris Matonti and Julia Coppola of APNG Enterprises and is based on the superhero comic book series distributed by Marvel Comics.  NEW-GEN is a superhero comic book series created in 2008 by Coppola and the Matontis, and centers … [Read more...] about Joester Loria Group Named Global Licensing Agency for Marvel’s New-Gen Animated Series

Fashion Track: Sneakers, Apparel & Fitness

By Karina Masolova, karina@plainlanguagemedia.com. The Jordan Brand makes its first-ever women's collaboration with editorial approval from Vogue Editor-in-Chief Anna Wintor. The Air Jordan 1 High Zip “AWOK,” is named after Wintour's signature on approved editorial or creative pages of the magazine, and will be followed by the Air Jordan 3 “AWOK,” to be released the next … [Read more...] about Fashion Track: Sneakers, Apparel & Fitness

Who’s News

Sony Pictures Entertainment’s consumer products division is establishing a Shanghai-based licensing office with Sabrina Gu leading direct deals in the territory as Director Consumer Products China. Gu continues to dual-report to Joseph Liao, CMO Beijing, and Jamie Stevens, EVP Worldwide Consumer Products. Disney Chairman & CEO Robert Iger resigns from the White House … [Read more...] about Who’s News