By Allison Watkinson TLL Reporter WeightWatchers has appointed LMCA to expand its consumer products footprint across North America with new licensing partnerships. As WeightWatcher's licensing representative, LMCA will seek new partners for the brand across several product categories. These categories will span a range of health-focused food, beverage and lifestyle … [Read more...] about WeightWatchers Names LMCA as its North American Licensing Agent
LMCA licensing agency
Licensing Partnerships: LMCA and Stobbs Form Joint Venture in Europe
By Gary Symons TLL Editor in Chief The brand licensing agency LMCA is expanding into Europe in an innovative partnership with the IP law firm Stobbs. The new partners say their collaboration will offer clients in Europe a powerful new way to promote and protect their brands. LMCA is one of the world's largest licensing agencies, with its HQ in New York and branch offices in … [Read more...] about Licensing Partnerships: LMCA and Stobbs Form Joint Venture in Europe
Wurlitzer and LMCA To Make Beautiful Music Together
Wurlitzer Partners with LMCA to Extend the Brand into New Categories The venerable music-making brand Wurlitzer has appointed global brand extension licensing agency LMCA to extend its brand into new categories in audio, music, and entertainment areas. Wurlitzer is a venerable German American brand known for its innovative musical instruments and equipment that helped “bring … [Read more...] about Wurlitzer and LMCA To Make Beautiful Music Together