The Licensing Letter

magic the gathering

Teddy Fresh Unveils Exclusive Collaboration with Magic The Gathering

By Allison Watkinson TLL Reporter The Teddy Fresh fashion brand has announced a new licensing collaboration with the fantasy gaming franchise Magic: The Gathering.Magic The Gathering is a long-standing fantasy entertainment franchise that provides multi-media content through tabletop trading card games, licensed consumer goods, digital games, novels, comic books, and more.The … [Read more...] about Teddy Fresh Unveils Exclusive Collaboration with Magic The Gathering

Character Licensing: Wizards of the Coast and Marvel Form a “Magic” Partnership

By Gary Symons TLL Editor in Chief Hasbro and Marvel have come together to put some magic in the hands of fans through a new Magic: The Gathering card set. It's big news for Marvel fans who are also players of the immensely popular roleplaying game, although those players will have to wait until 2025. Marvel and Hasbro announced this week they are expanding their … [Read more...] about Character Licensing: Wizards of the Coast and Marvel Form a “Magic” Partnership

Canadian Hoards His Precious After Finding Ultra-Rare ‘One Ring’

By Gary Symons TLL Editor in Chief Hasbro has officially released the Lord of the Rings set for Magic: The Gathering, even as the ultra-rare One Ring that Rules Them all was found by a buyer in Canada. The One Ring is certainly one of the biggest collectibles stories of the year, as Hasbro's Wizards of the Coast division had the brilliant idea of creating Sauron's ring … [Read more...] about Canadian Hoards His Precious After Finding Ultra-Rare ‘One Ring’

TLL Interview: How Hasbro Plans to Win the Game of Licensing

Claire Gilchrist Explains How Hasbro’s ‘Church of Focus’ is Designed to Create Billion Dollar Brands By Gary Symons TLL Editor in Chief Of all the interviews I conducted at Licensing Expo this year, among the most interesting was with Hasbro VP Claire Gilchrist. We’ve written before about Hasbro’s plans to streamline its operations into three primary … [Read more...] about TLL Interview: How Hasbro Plans to Win the Game of Licensing

Brand Value: Research Firm Names the World’s Top Toy Brands

By Gary Symons TLL Editor in Chief LEGO remains the world's most valuable toy brand, but Hasbro's Magic: The Gathering is the fastest growing franchise. That's according to the latest report from the brand valuation research firm Brand Finance, which issued its annual report this week. Brand Finance evaluates the strength of brands and quantifies their financial value to … [Read more...] about Brand Value: Research Firm Names the World’s Top Toy Brands

Hasbro Hits Home Run For Q2 Revenue

The global play and entertainment conglomerate Hasbro, Inc. smashed its revenue targets for Q2, sending the company's stock soaring. "Hasbro delivered an excellent second quarter, with revenues up 54% versus the second quarter of last year and 9% versus pro forma second quarter 2019," said Brian Goldner, Hasbro’s chairman and CEO. This is the second reporting period since … [Read more...] about Hasbro Hits Home Run For Q2 Revenue

Fanattik Adds Magic to Collection in Hasbro Partnership

Gifts and Collectibles Being Developed For Dungeons & Dragons and Magic: The Gathering Collectibles company Fanattik has partnered with Hasbro on a new line of products for its wildly popular games Magic: The Gathering and Dungeons & Dragons. As reported this past week by The Licensing Letter, those two franchises saw massive sales growth during the pandemic, as the … [Read more...] about Fanattik Adds Magic to Collection in Hasbro Partnership