Hot Wheels has been partnered with NASA for more than 30 years, and this week came out with its first new, space-themed mini collection over two decades. The mini carmaker is helping NASA kick off another historic year of space exploration firsts with the release of the new Mars Perseverance Rover die-cast vehicle. The product is a detailed 1:64 scale replica model inspired by … [Read more...] about Hot Wheels Partnership With NASA is Out of This World
Mattel
Barbie Named Top Global Toy Brand For 2020
Mattel, Inc. enjoyed a wildly successful year in 2020, producing many of the top selling toy brands globally, and riding a large increase in toy spending during the pandemic to one of their best revenue years of all time. As well, the definitive retail industry research company The NPD Group has now named Mattel's Barbie brand as the 2020 top global toy property of the year, … [Read more...] about Barbie Named Top Global Toy Brand For 2020
UNO Celebrates A Half Century of Fun and Games
UNO Launches Yearlong Lineup of Products, Partnerships and Celebratory Events to Commemorate 50th Anniversary Mattel is launching a full year of new products, partnerships and events to commemorate the 50th anniversary of Uno. Uno was originally developed in 1971 by Merle Robbins of Reading, Ohio, who played it with family and friends. As it became more popular in the … [Read more...] about UNO Celebrates A Half Century of Fun and Games
Mattel Licenses Itsy Bitsy Knight for Fisher Price Line
Mattel has signed a multi-year licensing agreement with PGS Entertainment a line of Fisher-Price toys based on the upcoming animated pre-school series, Gus – The Itsy Bitsy Knight. Mattel and its Fisher-Price brand will develop new figurines, plush toys, toy vehicles, and play sets, with the toy line slated for wide release in 2022. Gus – The Itsy Bitsy Knight is a … [Read more...] about Mattel Licenses Itsy Bitsy Knight for Fisher Price Line
Barbie and Tim Hortons ‘Double Double’ Down on Hockey For Girls
By Gary Symons, TLL Editor in Chief Few people in the licensing biz know this about me, but among other things I was a minor hockey coach for many years, as my elder daughter was a bit of a pioneer among female players. She started out playing full contact hockey against boys, because there was no girl's team in our city, and later joined a girl's hockey team. Every weekend at … [Read more...] about Barbie and Tim Hortons ‘Double Double’ Down on Hockey For Girls
Mattel Names Catherine Frymark EVP Corporate Communications
Toy giant Mattel is getting a new voice, naming communications guru Catherine Frymark as their Executive Vice President of Corporate Communications. In this role, Frymark will oversee external and internal corporate communications globally as well as the Company’s philanthropic efforts, including the Mattel Children’s Foundation. Frymark will join Mattel next month, reporting … [Read more...] about Mattel Names Catherine Frymark EVP Corporate Communications
Licensing Veteran Nowicki Chosen for Key Role at Mattel
Mattel has new leadership in the critical role of global consumer products and franchise marketing, bringing on accomplished veteran Rosalind 'Roz' Nowicki. Nowicki has more than three decades prior experience working with kids' products and entertainment brands, and is known for her deep experience in the world of brand licensing. She comes to Mattel from her most recent gig … [Read more...] about Licensing Veteran Nowicki Chosen for Key Role at Mattel
Mattel Reportedly Plans Game Show Based on ‘Uno’ Card Game
By Gary Symons, TLL Editor in Chief If you're going to launch a game show, what better way than to base it on an already popular game? That appears to be the thinking behind reports that toy and game giant Mattel is working Ben Silverman and Howard T. Owens of Propagate to release a new show called The Uno Game Show. According to a story in The Hollywood Reporter, the show … [Read more...] about Mattel Reportedly Plans Game Show Based on ‘Uno’ Card Game
Hello Kitty Scores Partnership With Bandai UK’s Tamagotchi
It's been a busy and successful week for Sanrio's Hello Kitty property, as the company followed up on its partnership with Mattel's Barbie, announcing a collaboration with the popular Tamagotchi 'virtual pet' game. Tamagotchi was introduced to the world as a virtual pet, housed in a tiny digital device, first released in Japan in 1996 and internationally in 1997. The little … [Read more...] about Hello Kitty Scores Partnership With Bandai UK’s Tamagotchi
Cuteness Overload: Barbie Partners with Hello Kitty
US toy giant Mattel has partnered with Sanrio to create a branding dynamo, combining the iconic Barbie line with the globally popular Hello Kitty brand for the first time. The two companies say they will collaborate on the development of a colourful and contemporary product line aimed at kids and adults that will span accessories, apparel, health and beauty, and footwear. The … [Read more...] about Cuteness Overload: Barbie Partners with Hello Kitty